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Samsung’s ElectroWetting Screen Tech to Hit Mass Production Next Year

Samsung is a name we haven’t heard for a long while in screen tech news, and now we know why.

Johan Feenstra, the head of the Samsung LCD Netherlands R & D Center (SNRC), said recently that the screen tech won’t be ready for mass production until 2013. Feenstra was a speaker at a digital reading and tablet event in Bussum earlier this week, and that is where he also indicated that they’re focusing on larger screens as well, with a 9.7″ prototype in the offing.

Feenstra has been working with Samsung’s electro-wetting screen tech since 2002, long before it belonged to Samsung. The tech was originally developed by Liquavista, a company that Feenstra  helped found in 2002. Samsung bought Liquavista in early 2011, and a couple months later relaunched the firm as SNRC.

The news today is rather thin, but it’s interesting none the less. Back before it was bought, Liquavista had planned to release smaller screens in the 6″ or so range. Basically they were going after the ereader market.  But this was back in 2010 and before.

Unfortunately for Liquavista, the price point for the 6″ ereader market dropped  below what they’d need to charge for their screen. Between B&N and Amazon, you can get an ereader here in the US for under $100 bucks.

And the tablet market is almost as bad.  While there are 7″ tablets in the $400 range, they’re all premium devices with hardware costs that leave little margin for a new and expensive screen.

So why continue to develop the screens? Well, Liquavista’s screen tech is much more energy efficient than LCD screens, even though it’s based on similar technology. And the LCD screen on a device is often the biggest battery drain, so if you can replace it with  screen that is only half as demanding (Liquavista can do even better), you should be able to significantly extend the battery life.

On the other hand, battery life isn’t the bugaboo it was when Liquavista was founded, or even when it was bought.  It’s not unusual anymore to see a tablet with a day or more of usable battery life. By the time that this screen tech actually hits the market, there might not be much of a need for it anymore.


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zinj March 21, 2012 um 10:34 am

Exactly the same arguments apply to Mirasol display technology, but Qualcomm decided to go ahead regardless.

Nate Hoffelder March 21, 2012 um 10:39 am

Qualcomm is throwing lots of money at the Mirasol screen, but that doesn’t mean it’s a good idea.

fjtorres March 21, 2012 um 11:52 am

The Mirasol results so far don’t seem to justify the investment.
A 2013 introduction for Liquavista isn’t particularly promising; not with an LCD product already shipping with 266dpi resolution and full-day battery life. Scale back resolution and the graphics to a simple 150DPI product and 15-20 hours will be doable with off-the-shelf tech.

Mike Cane March 21, 2012 um 12:24 pm

With that iPad Retina Display, Apple killed three screens at once: Liquavista, Mirasol, and Pixel Qi. Next!

fjtorres March 21, 2012 um 1:39 pm

Well, not Apple so much as their Suppliers. (Samsung, LG, etc)
It’s not as if if Apple cooks those things in their basement.

Mike Cane March 21, 2012 um 8:14 pm

Samsung is good either way. They’re supplying that screen right now because Sharp has had problems with its lower-powered screen.

Curious April 11, 2012 um 1:12 am

Is anyone aware of a display technology that can build a screen where the image area goes all the way to all edges?

Defender March 21, 2012 um 4:44 pm

Well, have you ever read a LCD outside? Oh i understand: iPad users find i much cooler to stay inside… 😛

Mike Cane March 21, 2012 um 8:14 pm

Someone clue the fanboi into who he’s addressing.

Nate Hoffelder March 21, 2012 um 8:29 pm

I have. It’s not the best experience but it’s doable.

Dmitry January 6, 2013 um 8:41 pm

It’s the worst I’ve ever head.
Reading from white paper in broad sunlight is hard as well… But at least it’s reflected light.
I tried to read from iPad on a bus (having a light above me). It’s like reading from a mirror, real bad.

I heard Mirasol had problems with view angles.

And for some unclear reason only 9.7 is the biggest screen.
I need (desperately, since Bridgestone’s Aerobee died unborn) a 13-incher

Tim E March 22, 2012 um 10:04 pm

I do care about battery life, but I’m much more interested in reducing eye strain while reading ebooks. I have a Notion Ink Adam Pixel Chi for that reason, and it is why I am holding out for something like Mirasol or Liquavista, or an improved version of Pixel Chi, before I buy another tablet. So I hope reflective color display technologies find their way into the tablet and ereader markets.

flo March 23, 2012 um 5:15 am


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