I also now have an iPad subscription to the National Geographic Magazine, and it's helped me put into perspective my feelings about the Wired app. I discovered that I like playing with the enhanced content just because it's enhanced content.
The Wired content just isn't as interesting as that of the NG Magazine app. Wired always have more but most of the enhancements seem like they don't actually enhance the value of the app. There's an animated GIF in the May issue that illustrates this point. It shows a kid's eye being propped open by a light saber (in place of a toothpick). It's an interesting image, but a static gif would have worked just as well (and cost less to produce). And then there are the videos they seem to have every month that star one or more Wired staffers. In the May issue there was a video that showed you how to play lawn darts. Um, I can find a video like that anywhere. It's not original so why bother including it?
Take the cover, for example. I have 5 issues of Wired now, and every month had a video on the cover. It's usually not very interesting, and at least a couple months the videos feel like they are filler (May, June). Yes, I do find it mind-boggling that they put filler video on the cover. That's part of why I think they are using a checklist.
In fact, there's so much unappealing enhanced content in the Wired app that I suspect that the checklist actually has a line item for it. I bet that a minimum X number of enhancements must be included ( or X%) before the app can go out.
Let me give you an alternative, based on what I've seen in the NG Magazine app.
That app feels like they expanded upon the central theme of each article to find something more they could do with it. For example, an article on artificial reefs included a clip showing a ship being sunk so it can become a reef. Then there are the maps where you can use the legend to remove one detail at a time. I also like how the NG Magazine app handled the cover. Sometimes they're enhanced, but often times they're not. This month's cover included a humanoid robot that you could rotate through 360 degrees.
So what do you think? I know I spend too much time looking at stuff like this that I tend to miss the forest for the trees. Am I right or wrong about the quality of the content and how it's chosen?
P.S. And I didn't even touch on the formatting decisions in the Wired app. I'm pretty sure that the checklist also requires that each neat looking layout design trick be used at least once per issue, no matter if it improves the content or not.