This post is a follow up explanation for why I have called specific self-publishing services scams. I do not mean to apply this label to all services, just to the ones that charge a lot of money while failing to provide some very necessary work for turning a manuscript into a book.
Please do not take this post as a strict guide as to the cost of self-publishing; I am showing you what the costs were for one author and one book (with additional feedback provided by an editor). I'll also explain the steps involved and why each one is important.
Ideally a newbie self-publishing author should take away from this post an understanding of what kind of services they should expect to receive in exchange for the high fees charged by Author Solutions and Archway.
So You've Written a Book
Let's start by assuming that a new author has finished a book and wants to publish it. For our purposes we will use a soon to be published novel by one author who I will call Sue.
Step One: You're Not Done Writing the Book
The first step in publishing a book is to find a developmental editor. Every author, no matter how experienced, can benefit from having someone else read the manuscript and tell the author if the story makes sense, if it has any plot holes, or has other problems with the story.
The two grand charged by Author Solutions and Archway does not include this step, and for a good reason. This can be very expensive, with a developmental edit of a novel costing between $1,000 and $2,000 or possibly even more. Even with the high cost, this step is important because, assuming an author finds a good editor and listens to the editor, it could help prevent an author from publishing unprofessional crap.
Sue took a cheaper route and found beta readers, but still ended up paying her main beta reader for the time and energy which that reader put into providing feedback.
Cost: $400 to $4,000
Step Two: Copy Editing
Now that the manuscript is done, it's time to have another editor go through it and fix the spelling, grammar, punctuation, and other errors that have crept in either through author oversight, the cat jumping on the keyboard or were perhaps were introduced by the developmental editor (whose focus was on fixing the story, not catching grammar errors).
The cost for copyediting varies based on length and content. Nonfiction can cost a heck of a lot more the cost of editing a novel, with some technical subjects requiring esoteric knowledge on the part of the editor. Luckily novels don't cost that much. Sue paid a copyeditor $35 an hour.
Again, the two grand charged by Author Solutions and Archway does not include this step, which is another sign that it is a scam.
Cost: $35 to $100 an hour
Step Three: Cover Image
It is not so easy to estimate the cost of this step because authors have a number of options which can drive up the cost while also adding a lot of value.
A basic cover image could cost between $200 and $400, but an author might also decide to license fonts for the cover in order to give it a specific feel. The author might also pay someone to design the cover before it is made. This would be particularly useful for purposes of branding as well as making the book look professional (this will boost sales). And the author might want all their books to look alike to readers will recognize them, and that goes double for books in a series.
Cover image: $200 to $400
Fonts$100 to $500
Step Four: Formatting
Now that you have a cover and a manuscript it is time to turn them into an ebook. This is one of the least expensive steps, and even making Epub, Kindle, and a Smashwords DOC should not cost you much.
Cost: $100 to $200
Step Five: What about Paper Books?
I don't have information on this yet, so I cannot comment. But like the other steps in publishing a book, an author can do this on their own.
Step Six: Uploading the eBook to eBookstores
It's a little difficult to estimate the costs of this step because it varies based on the amount of work the author wishes to do.
There are distributors like Smashwords who will take a small commission in exchange for distributing the ebook to Kindle, Nook, iBooks, and other ebookstores. Authors can also save money by uploading the ebook to one or more of these ebookstores on their own.
It's not uncommon for authors to upload to Kindle and Nook themselves and let Smashwords distribute to the rest of the ebookstores, though there is nor requirement for you to do so. Non-US authors might also find that the cheaper option could be to let Smashwords handle all the distribution (Amazon pays int'l. authors in US dollars by paper check, not electronic funds transfer).
Step Seven: Marketing and Promotion
At this point you have ebooks to sell and you want to promote them. Sorry, but that's a topic I can't cover here. Marketing your ebook is such a complex subject that it deserves a post of its own.
If you've made it to the end of the post then you might be overwhelmed by the work involved. The sheer volume of text above might be enough to scare some authors into signing with a service like Author Solutions or Archway. That's your choice, but before you do that I'd recommend that you make sure that the service provides all the steps needed to publish your book.
Being a self-published author can require a degree of entrepreneurial spirit, so it is not for everyone. I myself prefer the idea of the author doing all this by themselves. You can hire someone to do each of the steps mentioned above, and if you hire them yourself you will have greater control both over the immediate cost and quality as well as the eventual income.
image by TheGiantVermin