More details are emerging about Apple's forthcoming watch, which is targeted for release this year, according to a Bloomberg report this morning and corroborated by our sources. Bloomberg says the watch project has long been a favorite of Apple design chief Jony Ive, who reportedly ordered "boxes" of Nike sports watches for his team to study a few years ago.
I am generally skeptical of the iWatch rumor (I want to see leaked hardware first) but today's rumor in particular is nonsense. The Verge is misreporting what Bloomberg wrote, and it looks like the blogs repeating the rumor didn't bother to go read the original source.
I strongly urge you to go read the Bloomberg article.I did, and my close and careful reading did not find any evidence that Bloomberg actually has any new info. My impression is that the article doesn't try to prove that the iWatch is under development. All that article actually says is that the watch industry is healthy, Apple's lead designer Ive bought cases of a Nike Sportswatch some years ago, and (this is important) last month there were rumors about an iWatch.
That's not enough to go on, IMO.
What Bloomberg does not explicitly say is that they have their own inside sources. I can't see that Bloomberg has any direct info on the iWatch, and as far as I can tell this article is little more than high-quality clickbait (it worked). Unfortunately hardly any blogs will notice and take it into account.
Or at least that is what I read in the article. Did I miss something?
It might be worth noting that The Verge has a source with inside info, but given how I think misreported the Bloomberg story I am not going to take their claims seriously either. Instead I am going to add this to the unicorn file.
But I will say one thing. Apple has given us a whole new meaning for vaporware. That term generally refers to a company faking up a product demo (think smoke and mirrors), but when it comes to Apple vaporware has gained a new meaning.
Apple's vaporware gets its name from the orgasmic panting of the blogosphere as it speculates on Apple's next product.
Tell me I'm wrong.