Eason Now Has an eReader Dept in 25 Bookstores

The Ireland based bookseller Eason and Son has just opened their 25th Estore, a new in-store department where they sell ebooks and ereaders.

This chain of 40 corporate and franchise stores currently carry 4 ereaders, including the new Sony Reader Wifi, iriver Story HD, iriver Cover Story, and Elonex 621EB. Prices range from €99 for the Elonex to €149 for the Sony Reader.  Customers will find all 4 models on display in the Estores as well as experienced employees who can demo the ereaders and offer tech support.

Eason sells a diverse selection of stationary, games, toys, and school supplies – with much the same product mix as Borders or Barnes & Noble. They also sell ebooks, and they’ve contracted with OverDrive as their distributor. They stock around 120 thousand ebook titles (that I can see).

While it’s good to see a bookseller put real work into supporting ereaders in store, they unfortunately didn’t do the same on their website. The listings for the 4 ereaders lack any useful info (in Firefox). Not only is there no info on format support or a helpful FAQ, the listings lack even a basic spec list.


Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

1 Comment

  1. […] ebookstore appears to still be the non-Kobo setup that they have been operating since at least late 2011. That is an outdated device, which suggests that it is more of a placeholder than a sign of […]


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