German Newspaper Bild Launches eBookstore, Now Sells Tolino eBook Readers

The TolinoGerman Newspaper Bild Launches eBookstore, Now Sells Tolino eBook Readers eBookstore Streaming eBooks ebook consortium gained a new retail partner today.

Germany's leading tabloid Bild announced that they are expanding their content store. Bild.de already sells video and offers a subscription music service, and as of this morning they launched a new ebookstore at ebooks.bild.de.

This store is being operated in partnership with the media retailer Buecher.de, and it draws its ebook catalog from the Tolino platform. The site stocks millions of titles, and is already selling the 99 euro Tolino Shine. The Bild catalog includes bestsellers, novels, biographies, guidebooks and photo books, as well as a line of reissued public domain novels by authors such as Daniel Defoe, Alexandre Dumas, Mark Twain and Jules Verne, with prices starting at under 1 euro.

German Newspaper Bild Launches eBookstore, Now Sells Tolino eBook Readers eBookstore Streaming eBooks

The ebooks are sold in Epub, and they can be read on the Tolino Shine, as well as on any ereader or reading app which supports Adobe DE DRM. On a related note, Bild is also selling paper books.

So how did a German tabloid come to launch an ebookstore?  This initially confused me, but after I asked Johannes Haupt of lesen.net he explained the connections between Tolino, Bild, and Bluecher.

The first thing you should know is that Buecher.de has been part of Tolino since that platform launched in March of this year, and has been selling ebooks for all of that time. That name has not come up before on this blog, but it turns out that it is owned in part by Weltbild, one of the original 5 Tolino partners.

Buecher.de is also owned in part by Holtzbrink (which also owns Macmillan and the Skoobe ebook subscription service). And Buecher's third owner is the publishing conglomerate Axel Springer, which also owns Bild.de.

Once you know who owns whom it makes a lot more sense, doesn't it?

The Tolino consortium, when viewed as a group and not nearly a dozen different ebookstores, is either the first or second largest ebook platform in Germany. It's not clear at this time whether the Kindle has a larger market share, but I suspect that it does.

The Tolino platform was announced in March along with the Tolino Shine ereader, which has a 6" Pearl HD E-ink screen. Tolino has since launched an updated Shine as well as a couple Android tablets.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader:He's here to chew bubble gum and fix broken websites, and he is all out of bubble gum. He has been blogging about indie authors since 2010 while learning new tech skills at the drop of a hat. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

5 Comments

  1. […] Fuente e Imagen- The Digital Reader […]

    Reply
  2. Ori Idan16 December, 2013

    What format of eBooks does Tolino support?
    Does it support EPUB?
    Also, do they have any kind of DRM?

    Reply
    1. Nate Hoffelder16 December, 2013

      It sells Epub, yes.

      Reply
  3. […] a related note, this is the second time I have reported on a newspaper launching an ebookstore. In December 2013 Bild.de launched an ebookstore on the Tolino platform. I can’t tell you how much work they […]

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to top
%d bloggers like this: