B&N Rebrands 10.1″ Lenovo Tablet as a Nook Tablet
Barnes & Noble has been exceedingly quiet on the ebook front since it was acquired two years ago. Once it stopped being a publicly traded company, it no longer announced its quarterly revenue, including its ebook sales.
The conventional wisdom was that B&N would either shut down or sell off its ebook division, but it would appear that we were mistaken. The retailer just announced that it was rebranding a 10’1″ Lenovo tablet as the new Nook Tablet.
B&N and Lenovo today announced a new NOOK® 10” HD Tablet designed with Lenovo – a stylish yet durable tablet with full metal body and 85 percent screen-to-body ratio. The tablet offers customers endless entertainment in one package with NOOK eBooks1, digital newspapers and magazines, Google Play, Google Assistant, Kids Space from Google2 (a new kids mode featuring apps, books and videos) and FM radio. It also comes fully equipped with front and rear cameras, Bluetooth® capability, and dual audio speakers powered by Dolby Atmos® making it ideal for enjoying your favorite streaming content. Built to be gentle on your eyes while reading, the new NOOK tablet’s display comes with TÜV Rheinland®-certified eye protection3 to help lower harmful blue light.
The tablet will cost $129, and is expected to be available in early April.
I don’t have the specs yet, but Lenovo has great hardware. I would expect this tablet is a step up from the last Nook Tablet, which was licensed from a no-name Chinese gadget maker.
And I just checked my files – Did I misplace a post, or did B&N last launch a new Nook Tablet in 2018? (see, that is an example of why we thought the ebook division was dead)