E-Reads to Spend Money Fighting PiracyThe digital backlist publisher e-reads announced a new program last night. All of their author clients will now have the option of using a new anti-piracy program that they’ll be subsidizing with ebook sales.
The system searches for files on the various upload sites like Rapidshare, Megaupload, etc. It tracks the location and gives each author the option of sending take down notices.
Here’s my issue. How do we know that this will result in increased sales? If revenue does not increase because of this effort then it was a waste of money. And even if revenues do go up in the next few months, how would you be able to tell that the increase was due to this or due to the ebook market taking off (it’s doubling every year)?
Folks, I’m all for smart ways to fight piracy – ie when it increases sales. But as I’ve said before, I don’t think simply taking the files down will achieve that goal.
Where’s the inducement to get them to go buy the ebooks? That is what has value, and any anti-piracy effort which lacks it is probably a waste of money.