UK Book Buyers Switching to Digital & Spending Less
- Book buyers spent 6% less on paper books in 2011 than they did in 2010
- Ebook buyers spent 3% less in 2011 than they did in 2010
- The number of paper books dropped by 4%, while the number of ebooks purchased increased by 0.3%
- Kids & senior citizens are buying more ebooks while the ages in between are buying less
- Ebooks went from 2.8% of purchases in December 2010 to 12.5% in November 2011
- Average price paid for ebooks increased (see chart at right)
What’s really interesting about the data is that I was under the impression that the UK ebook market grew last year by some noticeable amount. But if you look at the numbers above, it shrank. Consumers are reporting that they spent less. They’re buying a very slightly larger number of ebooks than before, but they’re spending less.
I’m going to hold out for more data before I jump to any conclusions. Bowker plans to release the rest of the results at their conference in London in March, and once that data is in hand then I will try to figure it out.