Amazon to Launch in Brazil in September

It looks like recent rumors suggesting that Brazilian Kindle Store would open in June were a little optimistic. Brasil Econômico is reporting that they have their hands on an internal planning doc for the retail giant, and it says that Amazon  won’t open a local site until 1 September.

I wonder if they’re having trouble translating into Brazilian? (hint: there is no such language) Amazon is said to be looking for a distribution center in São Paulo, which they would  use as the basis for entry into the retail market.  According to the source, Amazon  will start with a limited selection of merchandise, including CDs, DVDs, books, video games and software. They won’t be selling large items like TVs at first.

In the first 4 months, Amazon is expecting to sell a million items from the new site. In 2013, it is estimated to reach 4.8 million items.

Once again, I wouldn’t read too much into this. Just because Amazon is going to launch a local site doesn’t mean they’ll also launch a Kindle Store at the same time. Remember, the Spanish Amazon site was launched months before the Spanish Kindle Store.

On the other hand, it’s safe to assume that the Kindle will come to Brazil  fairly soon. All signs point that way, including language support, recent hires, and previous rumors.  At this point the Brazilian Kindle Store is a matter of when, not if.

Brasil Econômico via eBooks Brazil

image by Teo

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. […] experience that Amazon lacks in a number of markets.The latest report on Amazon was that they would launch their website in Brazil in September. Previously I had heard that the Brazilian  Kindle Store would launch in June of this year, but […]

  2. […] July 1st, 2012 by Nate Hoffelder · No Comments · ebookstore news Reuters reported on Friday that Amazon is working to open a local subsidiary in Brazil, with plans to start selling ebooks and shipping Kindles later this year. That comes as no surprise to me, considering I reported pretty much the same news 3 months ago. […]

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