GfK: More eBooks Sold to Fewer Buyers in Germany in 2017
The German book trade group Boersenverein just released the latest consumer market survey it conducted in partnership with GfK Entertainment.
The report shows that fewer customers bought more but cheaper ebooks in the German market in 2017. An increase in volume was offset by a decline in sales price.
The high points of the consumer survey include:
- A stagnating share of book sales in the public market: The share of ebooks remained at the previous year’s level at 4.6%.
- More titles sold: eBook sales in the consumer market rose by 1 million units to 29.1 million units, an increase of 3.9%.
- Fewer book buyers : An estimated 3.5 million customers bought at least one ebook in 2017, compared to 3.8 million in the same period of the previous year, a decrease of 7.7%.
- Each buyer bought more copies: Those who did buy ebooks bought an average of 8.3 copies, an increase of 12.6% over the same period of the previous year.
- The average price declined: The average ebook price recorded by the survey fell by 5.1% from 2016 to 2017, to 6.38 euros.
"The ebook continues to gain in importance among its users as they intensify their purchases and expenses. However, the competition for time and attention of the people does not stop at this edition form. For the second year in a row, the e-book has seen buyer drops. The industry is currently intensively analyzing the reasons and motives of shoppers," said Börsenverein head Heinrich Riethmüller.
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