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Kobo’s Next eReader Clears the FCC

Kobo’s next ebook reader showed up on the FCC website today, and the listing raises far more questions than it answers.

With previous Kobo models, we have usually been able to at least glean the device’s name, but the new device is identified only by its model number, N782. Kobo not only took steps to obscure interesting specs such as the dimensions, screen size, etc, they also decided that this time they would hide even the model name.

Since Kobo won’t tell us the name, I’ll make one up.

I’m going to call this the Kobo Aura Two.

The Aura Two was tested for Wifi, and they used a microSD card during the test, which means the Aura Two could have an external card slot. It was not tested for audio or Bluetooth.

A careful reading of the test reports doesn’t reveal any other details, leaving us to speculate about the device’s specs, functions, and launch date.

For example, there is a 50-50 chance that the Aura Two will launch with the Kobo-Walmart partnership. That was scheduled to happen tomorrow, which means we could find out more about the Aura Two in as little as 24 hours.

On the other hand, we might have to wait a few weeks or months for the official launch.

What would you like to see in Kobo’s next ereader?

FCC

Making Your First Infographic Is Easier Than You Think

A reader left a comment on last night’s infographic post, and I thought it deserved its own post. Mark Williams asked:

The possibilities are endless, but can you point us to any beginner’s guides to actually making these things?

That is a good question; while I know of any number of comprehensive guides to making infographics (The Creative Penn has a good one) I have never been able to find a post that helped me figure out how to make infographics.

I had always had the requisite tools at hand; for example, Canva is free, online, and has dozens of infographic templates you can take apart and modify, thus learning by doing.

But all the tools and all the guides were useless because I struggled with the first step in making anything, which is understanding the concept of the activity.

I made my first infographic in January, and once I did I realized what no one had told me before. I already had the requisite skills and knowledge, but what I lacked was the understanding how to apply them.

In fact, most of those who are reading this post have the skills you need to make an infographic, you just don’t know it yet. Luckily, I can help you make the conceptual leap with a single word.

Are you ready?

Powerpoint.

If you can make a Powerpoint presentation, you can make an infographic. The skills are that similar. (Coincidentally, you can also make an infographic using Powerpoint, but that is not what I am talking about.)

Infographics can look intimidating uninitiated, but the process of making one can be broken down into two simple parts: researching and writing the content, and then laying it out in an interesting manner.

Those are essentially the same steps as making a Powerpoint presentation, only instead of a slide deck, you make one really detailed graphic.

The trick to writing the content for an infographic is to take notes for a 1,000- to 1500-word blog post and then summarize the notes as 15 to 20 tweet-length factoids.

No, seriously, an infographic really is that light on content.

One of my activities over the 2017 holidays was making handouts for Valiant Chicken, my WordPress support business. Those weren’t infographics but what that that project taught me was that if you want to cover 10 to 15 points in a three page handout then you had to be as brief as possible.

One handout consisted of 9 ways to speed up a WordPress site (PDF). The handout’s text consisted of 260 words, which I later expanded into an 800-word blog post.

When you make an infographic, you should take whatever blog post you were thinking of writing, and plan on paring your text down by at least a factor of three. That’s all the room you’ll have in the infographic.

Luckily, you can combine a lot of stats into charts or graphs, reducing your word count while still conveying a lot of information.

But to do that you will need to learn a thing or two about layouts – just not from me.

To be perfectly honest, I am still learning about infographic design myself, which is why I am still using the stock designs at Canva as the basis for my custom infographics.

As someone who is just past the beginner phase, I think you should start there and learn as you go. That’s what I am doing.

Any questions? Did this help?

Infographic: How Authors can use Infographics to Connect with Readers

Infographics are a popular marketing tool in the business world because they are a great way to get a company’s name out in front of potential customers. A popular infographic could be shared widely, giving a company both an SEO boost and adding to its brand recognition.

We don’t see infographics used much in the book world, but they could be a boon for authors who are willing to invest the time and energy. They’re really not that hard to make once you get over the first hurdle.

Here are five ways authors could use infographics. If you have another use for them, we’d love to hear about it in the comments.

1. Reveal background details for setting, characters, or events

There’s no better way to keep fans coming back for more than to reveal how a character got their scar, or explain the history of a royal guard, a gang of cutthroats, or a secret society.

JK Rowling, for example, even has a whole site built on background details for the Harry Potter books, and has published several spin off books.

2. Show how your book is similar to popular books

Readers are always looking for books similar to their favorites, If your book shares themes and tropes with popular series like the Foundation, Narnia, or with a famous author’s books, you should point that out.

The more connections the better.

3.  Share what you found while conducting research

If a reader likes your stories, chances are they will enjoy it when you reveal the work that went into the stories but never made it into the text.

If you had to consult with a bladesmith or herbalist in order to write your book, share the more interesting details you learned from the expert.

4. Create a timeline for the events in your book

When fans are reading book eight in a series and you reference events in book three, they’re going to appreciate a timeline that makes it clear the order of events, and what sudden but inevitable betrayal lead to war.

5. Build a relationship graph

If you are writing books with a large cast of characters and multiple plotlines, chances are your readers will appreciate the help in identifying who did what to whom.

You can use a relationship graph to explain details referenced in the text, such as political alliances, familial connections, or dynastic inheritance.

P.S. If you do decide to make an infographic, please let me know.  I am not a good enough artist to charge for making an infographic, but I still get a kick out of them and would be happy to give you feedback on your work.

P.P.S. The infographic is licensed CC-BY, and can be shared freely.

Amazon to Open Two Bookstores in Denver, Could Buy a Movie Theater Chain

Brick and mortar retail is dead, they say – so dead that Amazon continues to open bookstores, and is now rumored to be bidding on a small chain of movie theaters.

Business Den reports that Amazon has chosen a second location for an Amazon Books in the Denver region.

Amazon has settled on a spot in Cherry Creek for its bookstore.

The online retail giant plans to open Amazon Books on the ground floor of Financial House, the eight-story office building under construction at the northwest corner of 2nd Avenue and Detroit Street, according to tenant finish permit applications submitted to the city.

The company will occupy the building’s sole retail unit, which is approximately 5,000 square feet.

When rumors first broke about Amazon opening a bookstore in Denver, the location was said to be in Cherry Creek. A few months later Amazon announced they would open an Amazon Books in a different part of Denver, but now it seems the earliest rumors were true all along.

When it opens, the second Denver Amazon Books location will be either the 19th or 20th Amazon Books store.

That will hardly be a newsworthy event; however, the same cannot be said for today’s other rumors.

Bloomberg says Amazon is looking to acquire Landmark Theaters.

Amazon is in the running to acquire Landmark Theaters, a move that would vault the e-commerce giant into the brick-and-mortar cinema industry, according to people familiar with the situation.

The company is vying with other suitors to acquire the business from Wagner/Cuban Cos., which is backed by billionaire Mark Cuban and Todd Wagner, according to the people, who asked not to be identified because the discussions are private. The chain’s owners have been working with investment banker Stephens Inc. on a possible sale, the people said. No final decisions have been made, and talks could still fall apart.

Pushing into movie theaters would follow Amazon’s expansion into myriad other forms of media, including a film and TV studio and music service. With Landmark, it gets a chain focused on independent and foreign films with more than 50 theaters in 27 markets, including high-profile locations in New York, Philadelphia, Chicago, Los Angeles and San Francisco.

Landmark’s theaters are known for art-house fare, and some high-end locations include coffee bars or lounges, setting them apart from the typical movie experience.

Landmark is a relatively small chain whose purchase matters less for the market share than for how Amazon might use it.

If Amazon owned Landmark it could bid on movie projects and make the promise that the film would be shown in theaters. Amazon might also offer free movie tickets as a benefit of Amazon Prime, thus encouraging more consumers to sign up.

In financial terms, this deal is chump change, but the indirect effect could be huge.

German eBook Market Estimated to Exceed 100 Million Euros in First Half of 2018

GfK Entertainment and the German publishing trade group Boersenverein  have released their estimates for the German ebook market in the first half of the year. The projections are based on a GfK consumer survey with a total of 25,000 respondents.

The results for the first half of 2018 include:

  • Rising unit sales:  Sales of ebooks  increased by 16.4% to 16.7 million units.
  • Falling prices:  The average e-book price drops by 4.3%.
  • Increasing sales volume:  The higher demand with falling prices resulted in an estimated sales growth of 11.3%. At 100.6 million euros, sales for the first half of the year exceeded the 100 million euro mark.
  • Growing number of ebook buyers:  The number of customers who purchased at least one ebook increased by 6.1% to 2.7 million in the first half of the year.
  • More frequent purchases:  eBook buyers bought  an average of 6.2 ebooks, an increase of 9.7% from the same period last year.

There is currently no publicly available data on which retailer has what market share. Tolino used to release new estimates on a regular basis, but they stopped a few years ago when their market share started to decline.

The current best guess is that Amazon has the largest share, with Apple and/or the ebokstores that make up the Tolino consortium accounting for most of the rest of the market.

BuchReport.de

image by shinya via Flickr

Kindle Unlimited Funding Pool Grew in July 2018 While the Per-Page Rate Fell

Amazon announced on Wednesday that the Kindle Unlimited funding pool grew to $23.1 million in July (plus bonuses), up from $22.6 million in June 2018. At the same time the per-page rate royalty fell to $0.00449 in July, compared to $0.004460 in June and $0.00454 in May 2018.

  • US: $0.0045 (USD)
  • UK: £0.0034 (GBP)
  • Germany: €0.0029 (EUR)
  • Netherlands, France, Spain, Italy: €0.0045 (EUR)
  • Mexico: 0.0748 (MXP)
  • Brazil: R$ 0.0111 (BRL)
  • Japan: 0.5569 (JPY )
  • India, Canada, Australia: unknown

Here’s a list of the monthly funding pools. It does not include the bonuses paid out each month.

  • July 2014: $2.5 million (Kindle Unlimited launches early in the month)
  • August 2014: $4.7 million
  • September 2014: $5 million
  • October 2014: $5.5 million
  • November 2014: $6.5 million
  • December 2014: $7.25 million
  • January 2015 – $8.5 million
  • February 2015: $8 million
  • March 2015: $9.3 million
  • April 2015: $9.8 million
  • May 2015: $10.8 million
  • June 2015: $11.3 million
  • July 2015: $11.5 million
  • August 2015: $11.8 million
  • September 2015: $12 million
  • October 2015: $12.4 million
  • November 2015: $12.7 million
  • December 2015: $13.5 million
  • January 2016: $15 million
  • February 2016: $14 million
  • March 2016: $14.9 million
  • April 2016: $14.9 million
  • May 2016: $15.3 million
  • June 2016: $15.4 million
  • July 2016: $15.5 million
  • August 2016: $15.8 million
  • September 2016: $15.9 million
  • October 2016: $16.2 million
  • November 2016: $16.3 million
  • December 2016: $16.8 million
  • January 2017: : $17.8 million
  • February 2017: : $16.8 million
  • March 2017: $17.7 million
  • April 2017: $17.8 million
  • May 2017 :$17.9 million
  • June 2017: $18 million
  • July 2017: $19 million
  • August 2017: $19.4 million
  • September 2017: $19.5 million
  • October 2017: $19.7 million
  • November 2017: $19.8 million
  • December 2017: $19.9 million
  • January 2018: $20.9 million
  • February 2018: $20 million
  • March 2018: $21 million
  • April 2018: $21.2 million
  • May 2018: $22.5 million
  • June 2018: $22.6 million
  • July 2018: $23.1 million

via Self Publisher Bibel

Amazon Changes Payment Terms for German Distributors

Amazon has quietly changed the terms offered to several German ebook distributors, bringing them into line with most other ebook distributors.

SelfPublisherBibel.de reports that ebooks distributed to the Kindle Store via Bookrix, Neobooks, or BoD will now earn royalties similar to the rates offered through KDP. eBooks priced under 2.99 euros or over 9.99 euros will receive 35% of the net sales price, while ebooks priced between 2.99 and 9.99 euros will earn 70% (less Amazon’s fictional "transmission costs" fees).

The rates mentioned above are what is paid to the distributors; authors will get less. Bookrix, for example, takes a 30% cut of an author’s earnings.

image by aresaubur via Flickr

Millennial Reading Habits Have Changed the Definition of a Classic , and Other Lazy Writing

Millennial-bashing is popular among the media, and this is a problem not just because it’s lazy writing but also because sometimes it distracts from what is actually going on.

Quartz, for example, published a clickbait piece last month where they claimed that adults under 40 had killed off the "classic novel" (found via The Passive Voice).

he era of the ubiquitous classic is behind us. The Wind-Up Bird Chronicle, Ragtime, and Slaughterhouse-Five have had their time in the sun. What would their modern equivalents be? The reason it’s harder to name such tomes is because there’s quantifiably less options to choose from, despite having more books to read.

Since its first publication in 1951, The Catcher in the Rye has sold over 68 million copies, roughly moving a million copies for every year it has lived. In 2007, A Thousand Splendid Suns was published to great acclaim, similar to the reception of J.D. Salinger’s magnum opus. But by comparison, Khaled Hosseini’s novel has only moved nearly 6 million copies, averaging over 500,000 copies per year—half that of Salinger’s.

So what sends J.D. Salinger’s 69-year old novel still flying off the shelves and shrinks a novel that was just as well-received upon publication?

The answer could be adults under 40.

Adults under 40 may be the death of classic books. In 1982, a year after adults under 40 began being born, the top of bestseller lists were shared by seven or more authors. By 1988, Tom Wolfe’s Bonfire of the Vanities could only manage eight weeks. A year later, Salman Rushdie had just nine for The Satanic Verses. By 1994, 10 writers were sharing top spot, each book averaging four weeks. And by 2000, 33 authors were sharing time at the top of the list, ensuring no one stayed longer than a week.

First, I should probably point out I have a Chrome extension that changes "adults under 40" to "adults under 40". (I could fix this but I think it’s better this way.)

This piece has multiple problems, most of which stem from the decision to go for clickbait rather than delve into the real cause.

The thing is, the best-seller lists have changed significantly over the past three decades. Books are staying on the lists for shorter and shorter periods, this is true, but adults under 40 aren’t the cause.

No, that would be the internet.

The single biggest cultural, social, and technological difference between now and the 1980s is that back then communication channels were limited as compared to today. This enabled gatekeepers to control the flow of information. They could choose what got promoted, and essentially make something a classic simply by choosing it.

In 2018, things are very different. Now, we have this thing called the Internet, a communication medium where everyone can talk to everyone. It has its problems, but one upside is that it’s really easy for readers to find new books to read.

Readers don’t have to accept the gatekeepers' choices in 2018; they’re free to listen to other readers, reviewers, or even authors. What’s more, readers have infinitely more options than we did 30 years ago. There are a whole lot more books being produced, all competing for the same few spots on the best-seller lists.

(And yes, I could also make the point that these lists can be gamed and thus don’t actually tell us anything about the quality or value of a book, but I’ll leave that for you to make in the comments.)

So no, "adults under 40" didn’t kill the classic; the internet did. This, folks, is an example of why millennial bashing is such a waste. It is lazy writing that distracts from what is really going on, diverting attention with a cliche.

Next!

image by BryanAlexander via Flickr

Amazon is Still Banning Authors for No Reason

Remember how I’ve been telling you for years and years that Amazon’s bots have been banning authors for inexplicable reasons and giving them no recourse to reverse the malicious actions?

Much to no one’s surprise, it’s still going on.

Yahoo Finance has found more examples of Amazon’s automated algorithms punishing the innocent.

In recent weeks, Amazon (AMZN) has taken down e-books written by at least six self-published novelists who say they did nothing wrong and depend on the platform to make their living, those six novelists told Yahoo Finance.

The six authors published many of their books through Amazon’s online self-publishing platform Kindle Direct Publishing Select, and they expressed shock and frustration over losing their livelihoods without understanding why.

Amazon, for its part, has been cracking down on KDP Select authors who supposedly game the system in order to get paid more. But the authors Yahoo Finance spoke to insist they haven’t engaged in this kind of fraud, and that Amazon banned them without sufficient explanation of wrongdoing.

Jason Cipriano, a self-published author in Bakersfield, California, known to his readers as J.A. Cipriano, says he has sold 143,000 copies of his novels through KDP — enough for him to leave his job as an electrical controls engineer in 2016 to write full-time.

…

Cipriano says he has yet to receive a clear, detailed explanation from Amazon beyond the assertion that he manipulated KDP services — services that include Amazon’s all-you-can-read $9.99 Kindle Unlimited — despite reaching out to customer support to explain the situation. Feedback from Amazon largely came in the form of a generic form letter via email.

I’ve written about this several times since 2016. In almost all cases, the authors don’t know why they were banned, can’t get an explanation from Amazon, and are unable to break past Amazon’s automation and make contact with an actual human.

That is because Amazon doesn’t have any humans running the Kindle Store any more It’s all run by bots, and the only way to reach a human being is to go around Amazon’s system and come in through the side – either by getting the attention of Amazon PR, or Jeff Bezos.

This may sound like histrionics but let’s not forget that the only reason book stuffers were kicked out of KU, and the only reason Amazon changed the rules to ban the practice, was because of all the bad publicity.

Conversely, Amazon’s bots are running amok in the Kindle Store because there hasn’t been enough negative coverage yet. But with Yahoo Finance raising the story’s profile, that could soon change.

Amazon was queried before this post was published, and did not respond.

image by westy48 via Flickr

Updated: Indie Authors' Audiobooks Were (Are) Getting Dragooned Into Kindle Unlimited

If you are an indie author with ebooks in Kindle Unlimited and audiobooks sold through Audible, you should check to see if the latter have been pressed into Kindle Unlimited when you weren’t looking.

Over the past several months a number of authors have noticed that their Audible audiobooks have been showing up in Kindle Unlimited alongside the matching ebook without the authors' permission.

Update: This issue has been fixed, and the affected authors have been compensated.

For example:

I just heard from a fan who signed up for KU because she noticed she could both listen and read my book for 'free'. This was news to me as I independently produce my audiobook and then upload the finished product to ACX. I am the producer and copyright owner and have never given my permission for KU to give my audiobook away for free.

This is a problem because first, the authors never gave permission to add the audiobook to KU, and more importantly because there’s no clear mechanism for authors to be compensated for audiobook listens in Kindle Unlimited.

According to a thread I am following on KBoards, this problem has been going on for at least three months, with no part of Amazon seemingly able to solve it.

KDP Support said it was beyond their control, and passed the buck to Audible. Audible customer service brushed me off with form emails, and ACX (Audible Creation Exchange) ignored one author for at least a month, ruining his audiobook sales, before finally telling the author they had fixed the problem.

I do not know that this has been fixed, but I did get an email this morning from ACX in which they said they had resolved the issue.

Thank you for reaching out to ACX. We apologize for any inconvenience this has caused you.

A technical issue caused some audiobooks to be offered in Kindle Unlimited in error. ACX has removed your title and will provide you with an update on royalty credits for any of your audiobooks that were offered in the program in error. ACX Is carefully reviewing this matter and will reach out with more information soon. We’re sorry for the inconvenience this caused.

In the meantime, please let me know if we can provide additional information or assistance. We’re here to help. Thank you for your patience.

I do not know that I beleive them when they say this has been fixed, but I do think they are trying, and so I would like to give them a little more motivation.

If you have ebooks in KU, check to see if your audiobooks are there as well. If you find them then you should go complain to ACX and demand that they remove your audiobooks from KU and compensate you for the unauthorized borrows.

Then, after they do pay you, can you come here and tell us what you got?

This will help other authors get a fair rate and not get low-balled or even worse, brushed off with no compensation at all.

Gutenberg, WordPress, & You: the What, the Why, and the How

If you have a WordPress site, chances are you have heard of something called Gutenberg. You could have seen one of the posts written about it over the past 18 months (such as mine), or you may have seen the notice when you updated your WordPress site to v4.9.8.

Either way, if you are the average user you are probably wondering what Gutenberg is and how it will affect your site.

The following post is a short explainer that will delve into what Gutenberg is, why it matters, and how it will affect you. I’ll explain the motivations that drove Gutenberg development, lay out your options, and point you to sites where you can learn more.

What

Gutenberg is a new official part of WordPress. It is currently in beta, and is scheduled to launch with the release of WordPress 5.0.

I have been following the development of Gutenberg for over a year, and in that time I have learned that the easiest way to explain what Gutenberg is to ask whether you are familiar with one of the mailing list services like Mailchimp or Mailerlite. Have you used one of their newsletter builders?

If you have used one then you will better understand Gutenberg when you see it for the first time.

Gutenberg replaces the existing post and page editor menu in WordPress with one that behaves more like Mailerlite’s newsletter builder. Where the existing editor resembled old word processor apps (think MS Word, circa 2002) and was designed on the concept of typing out paragraphs of text, the new Gutenberg editor is built on the idea of blocks.

It is not supposed to affect your existing content, but I cannot guarantee that will be true 100% of the time. (A WordPress site is just too complex to make that promise.) What I can say is that Gutenberg is intended to let you make new richer content, not force you go fix your existing content.

It looks like this:

Each paragraph of text,image, quote, or what have you, is treated as a separate block in the Gutenberg editor. This is a concept similar to what you would find in one of the aforementioned newsletter builders, although they do look very different.

Mailerlite and other services give you a limited selection of blocks to build a newsletter, and they usually show you the options in a panel on the right. Gutenberg, on the other hand, has a pop-up menu where you can select a block. You can open that menu by clicking the plus sign icon (see the screenshot above for an example) and then selecting one of the options.

Once you chose the next block, you can style it with settings that only apply to this one block, add content, etc. That custom styling is perhaps the biggest difference between Gutenberg and the existing content editor.

But you don’t have to take my word for it; you can test Gutenberg itself.

If you want to play around with Gutenberg before installing it on your site, there is a public demo over on WordPress.org. If you want to try it on your site, you can install the Gutenberg beta app.

And if you would like to learn more about the options for styling blocks, Kinsta just published a post that goes into this in considerable depth.

Why

The why question I have heard the most in re Gutenberg is why Gutenberg is being added to WordPress.

The answer will vary depending on who you ask, but in my opinion it all comes down to a desire to give users a tool so they can make prettier blog posts and pages.

If we wanted to get into web industry insider gossip, someone would tell you that Gutenberg is a response to WordPress competitors such as Squarespace who already have this type of content editor. That has the ring of truth, but it’s also true that the WordPress editor hasn’t significantly changed since it was released in 2003. It looks and functions like a 20-year-old word processor app, and that outdated design limited what you could write and publish on a WordPress site.

The content editor was sorely in need of an update, but did it need to be replaced? Well, that depends on why you are using WordPress.

The typical blogger is fine with banging out paragraphs of text, but WordPress is much more than a blogging platform. It hosts all kinds of sites which are used for all types of purposes, and designers who are building those sites need the more sophisticated content editor.

While that sounds like a good justification, it is also true that those designers had their choice of sophisticated content editors; this type of tool is called either page builder or site builder, and there are a double dozen different competing tools to choose from. I use one from a company called SiteOrigin to build pages on this blog, and some of the more popular options include Beaver Builder, Elementor, and Divi.

This has lead some to argue Gutenberg is designed to fill a need that has already been met, but that debate is beyond the scope of this post.

How

The how question has two parts; how do you use Gutenberg, and how to do avoid it and keep using the old editor.

Gutenberg will be a part of WordPress 5.0, which will be released some time in the next few months. But if you want to use it now, you can install the Gutenberg beta plugin. Activating this plugin will replace the current content editor, giving you a chance to play with Gutenberg on your site.

Be sure to back up your site before you install the plugin. I don’t think it will break anything on most sites, but I operate under the assumption that about 1% of the time things will go awry. We have no way to tell who is the 1% this time around.

If you never want to use Gutenberg, ever, you can install a plugin called "Classic Editor". This will guarantee that the current editor will not be replaced when Wordpress 5.0 is released.

O O O

I have installed the Classic editor, and I plan to regard Gutenberg as a project rather than a tool for the time being. I’ll learn how to use it and how to support sites that use it, but I won’t use it on my site. I’ll wait until it is out of beta and is a reliable tool; then it will be safe to use.

image  by NYC Wanderer via Flickr

How to Upload a PDF to the Kindle Store, and Sell It

In my morning coffee link post this morning I included a post on The Book Designer where a so-called "expert" made various claims about PDFs, including that PDFs aren’t ebooks and that PDFs "can’t be uploaded to any of the major ebook commercial retailer sites". 

Sidenote: This guy has a long-running FUD campaign about PDFs. He has been bad-mouthing PDFs for years, and he is just as wrong today as he was two years ago.

My first inclination is to retort that any well-informed publishing industry insider could tell you that neither statement is true, but then I realized that if The Book Designer could publish a post rife with factual errors, maybe it was time for an explainer post that set the record straight.

Yes, you can upload and sell PDF in the major ebookstores – some of them, anyway. Amazon accepts PDFs, and so does Google. Barnes & Noble used to accept PDFs, but according to their current help pages they no longer do so.

And there are even times where you should sell a PDF. For example, there are certain types of non-fiction that just work better in a fixed layout format, and frankly a PDF is still more versatile and accessible than a fixed layout Epub.

Also, there are markets – such as O’Reilly technical manuals – where a sizable part of the audience insists on PDFs. You will need to find a way to provide what the market wants.

Here’s a summary of where and how you can sell PDFs in the major ebookstores.

Google Play Books

Google will let you upload a PDF through its publisher portal. Play Books users can also upload a PDF and read it in the Play Books app for Android or iOS.

It is not clear at this time, however, whether you can sell a PDF in Play Books and have it arrive in that format. (While I was trying to test this, I discovered that the Play Books web app is no longer compatible with Chrome.)

I will investigate further and update this post at a later date.

Nook / B&N Press / Nook Press

At one time B&N was so committed to PDF that they gave their Android app a PDF renderer that had been customized  for B&N’s hardware.

Alas, that was a different time. Now, B&N Press no longer lists PDF as a format you can upload.

Kobo Writing Life

You cannot upload a PDF to Kobo Writing Life; it is not listed as an accepted format.

But even if it were allowed, no one could buy your PDF. Kobo stopped selling and supporting PDFs in November 2017. The PDF would need to be converted before it could be sold, so you might as well submit an Epub instead.

eBooks.com

This is not a major ebookstore, no, but it is one of the best places to find PDFs for sale.

When O’Reilly shut down its ebookstore and found that the market demanded PDFs, their solution was to sell the PDFs through eBooks.com. The O’Reilly PDFs are sold DRM-free, but I have also bought DRMed PDFs from that site. The PDFs came with Adobe Digital Editions DRM at that time.

I do not know how authors can sell their PDFs at ebooks.com, but I am listing the site here so that those who want to sell PDFs can pursue the matter. (I am also hoping that ebooks.com will reach out and give me the details we need.)

Kindle

Here’s something I thought everyone knew: Amazon sells PDFs. Amazon calls their PDFs "Kindle Print Replicas" but that is just a fancy name for a PDF in a proprietary wrapper.

Authors can sell PDFs in the Kindle Store, and Amazon has even provided a couple apps for that purpose.

You will need to use one or the other app to prep your PDF so you can upload it to KDP. Simply load your PDF in either KC or KTC, make your finishing touches, and then save the ebook. The apps will give you a project file that you can upload to KDP.

If you try to upload a PDF itself, Amazon will try to convert it to Mobi.

BTW, you will probably want to use Kindle Textbook Creator; I am told that it makes smaller PDF files than Kindle Create. Since Amazon charges for the delivery of ebooks, reducing file size can significantly increase your earnings.

A Kindle Unlimited Content Mill Has Been put up for Sale – Got $2.5 Million?

How would you like to be the next Hardy Boys?

A friend has brought my attention to a new listing on the Empire Flippers business marketplace (thanks, Isobel!). It seems one of the content mills responsible for producing novels in the Kindle Store is up for sale.

We don’t know the name, but the listing describes a 5 year old operation that only really started to succeed after the launch of Kindle Unlimited.

This listing is for a Kindle Direct Publishing by Amazon business created in November 2013 in the romance niche. While most of the revenue comes from selling 100+ ebooks, the business also has 20+ print books and 10+ audiobooks, providing multiple income streams on Amazon. A USA Today Bestselling Author pen name is included in the sale. The books are highly rated and the business has very strong year on year growth.

The business regularly receives KDP All-Star Bonuses ($) which Amazon awards to books and authors that are read the most. There is also a small Amazon Associates affiliate income on their own products gained from Facebook ads. The target audience is adult females. The Seller has recently started translating books into foreign languages. This is a large area of potential growth as Kindle is scaling quickly overseas.

The Seller spends time each week studying the market and overseeing the content creation. The business has a planned content schedule which is carried out by in-house writers and launches 2 to 3 books per month. The team, based in various locations in the US, includes two writers, an editor, and an assistant who takes care of promotions and customer service. Currently, the Seller takes care of social media and email promotion, though this could be outsourced.

With two branded websites, an email list of over 70K+ subscribers, and several social media channels in place for the brands and authors, this business has been set up with expansion in mind. The email list subscribers receive daily newsletters and some automated sequences and segmentation are in place. The business also has multiple Advance Reading Copy teams that get early access to read the books and leave hundreds of honest reviews.

If this looks to you like one of the infamous KU book stuffers is getting out of the business before they too get banned, you’re not alone.

I think this is someone who was exploiting loopholes to cheat in Kindle Unlimited, but now that Amazon has changed the rules they have decided to get out. Alas, we do not know the name, so all we can really say is that this was a content mill.

And while that has negative connotations now, the practice is widely accepted in the industry and has been around for as long as Nancy Drew and The Hardy Boys  have been in print.

Walmart and Kobo Are Launching Their Joint eBookstore on 21 August

Kobo is keeping mum about the official launch of its joint ebookstore with Walmart, but all signs point to the launch happening in the second half of August.

Initially announced in January, the new ebookstore was going to be located on Walmart.com and would feature both audiobooks, comic books, and ebooks sold through Kobo as well as Kobo ereaders.

That was about all we knew at the time, but in the past few days I have managed to glean a few additional details.

For example, I can now point you to a couple new pages on Walmart’s website where you will shortly find Kobo’s ereaders and ebooks. The pages currently contain dummy images, but the section headings and the page URLs give away a lot of the detail.

I checked the source code for the pages, but I could not find any clues about the launch day.

I do know, however, that Kobo is currently recruiting authors through Kobo Writing Life in preparation for a big marketing push. It is all very hush-hush, but getting ready for the launch and checking details like book description length has been absorbing so many work hours at Kobo that Kobo Writing Life has stopped answering emails.

What we do know is that the marketing campaign will coincide with the launch of the ebookstore on Walmart.com. Kobo has even set the date for the launch, and sworn everyone to secrecy.

I think I am now up to seven people who know the date but cannot tell me.

Unfortunately for Kobo, the ebook distributor Streetlib has let the cat out of the bag. The big day is 21 August, but I have doubts about whether Kobo and Walmart will be ready.

If  the ebookstore on Walmart.com were more complete, I would say that the launch is happening sooner rather than later. But in its current state I don’t see the site being ready in three weeks.

If you have inside knowledge about the launch day or any other inside info, I’d love to hear from you.

Publisher eBook Revenues Fell 3% in First Four Months of 2018

Publisher ebook revenue continued to decline in the first third of this year, while trade revenues fluctuated upwards, increasing by 7.3% over the same period in 2017.

Same song, different verse.

press release:

Publishers’ revenue increased by $172.8 million (+5.5%) for the first four months of 2018 (Jan – April) compared to the same period in 2017. Publisher revenue in April 2018 was up by 4.4% over April 2017. These revenues from AAP’s StatShot Monthly Report, which tracks publisher revenue comparatively each month, represent all tracked categories (Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses).

Trade books had the greatest gains in April 2018. Compared to April 2017, revenue was up by 12.2% for Adult Books, 8.3% for Children’s/Young Adult, and 9.8% for Religious Presses. Overall, Trade was up 11.1% in April. Looking at the year-to-date (Jan – April), revenue for Trade was up 7.3% compared to the same time in 2017.

January to April: Trade Book Revenue (in millions)

 

Jan. – April 2018

Jan. – April 2017

Percent Change

Adult Fiction/Non-Fiction

$1,519.0

$1,415.5

+7.3%

Children’s/YA

$536.8

$503.3

+6.6%

Religious Presses

$144.6

$131.6

+9.8%

Total

$2,200.3

$2,050.7

+7.3%

Trade Book Formats

Revenue for all print formats was up in April 2018, compared to April 2017. For the year-to-date, print formats comprised $1.6 billion of revenue, up 7.4% from the same timeframe in 2017. Downloaded audio continued its significant growth and revenue for eBooks declined slightly.

Total Trade Net Revenue by Format (in millions)

 

Jan. – April 2018

Jan. – April 2017

Percent Change
Hardback

$769.6

$688.5

+11.8%

Paperback & Mass Market

$789.8

$759.1

+1.4%

eBooks

$358.7

$373.0

-3.8%

Downloaded Audio

$137.0

$100.6

+36.1%

Physical Audio

$12.5

$14.1

-11.4%

Board Books

$36.9

$39.0

-5.5%

Other

$95.9

$76.4

+25.5%

January to April 2018: Education and Scholarly Publishing (in millions)

 

Jan. – April 2018

Jan. – April 2017

Percent Change

Higher Ed Course Materials

$552.1

$527.8

+4.6%

PreK-12 Instructional Materials

$344.8

$365.3

-5.6%

Professional Books

$176.4

$161.9

+9.0%

University Presses

$17.4

$15.9

+9.5%

Total

$1,090.8

$1,071.0

1.8%

Publisher net revenue is tracked monthly by the Association of American Publishers (AAP) and includes revenue from about 1,100 publishers, with participation subject to change over time. AAP also measures the revenue of the overall publishing industry with AAP’s StatShot Annual Report, which was released July 20, 2018 and can be purchased here.

 

 

image by pheezy via Flickr