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Japanese Govt is Still Looking to Close the eBook Tax Loophole

4560470080415[1]Ask any tax collector anywhere and they’ll tell you that too many people  and too many companies cheat on their taxes, and Japan is no exception.

The Yomuri Shimbun reported yesterday that the Japanese Finance Ministry is continuing to look for ways to collect taxes on ebooks sold to Japanese consumers from ebookstores in other countries.

While some ebookstores like iBooks or the Sony Reader Store operate locally in Japan and collect the the required 5% consumption tax, others skirt the issue by keeping their servers and main operations in other countries.

This naturally leads to complaints made by Japanese companies of an un-level playing field, and the Finance Ministry is searching for ways to collect the taxes that are due on imported digital content. They have in fact been researching this issue for well over a year now, with little visible progress. The Asahi Shimbun and others reported on a similar story back in June 2012:

The Finance Ministry plans to impose a consumption tax on electronic books sold in Japan by foreign companies such as Amazon.com Inc., sources said on June 28.

Officials want to impose the levy, which could be introduced as early as 2014, to stop overseas e-book sellers from gaining a competitive advantage against Japanese rivals that have to pay a consumption tax. The fear is that a failure to act would force Japanese companies to relocate abroad to ensure a level playing field.

That fear has been realized in the past 20 months; as you might recall Kobo launched their ebookstore in Japan last Summer but arranged things so that the ebooks were technically sold via Kobo’s Canadian operations.

Kindle in Japan - 01

And Amazon has pulled a similar trick in Japan and elsewhere. While they do have an ebookstore at Amazon.co.jp, Amazon still sells ebooks to the Japanese market from the US-based Amazon.com (no taxes collected). They’re also avoiding collecting taxes on ebooks in Australia and other markets, including Europe where Amazon collects the 3% VAT required by Luxembourg rather than the 15% to 20% VAT required in other EU member states.

While none of this is illegal it certainly isn’t making any new friends for Amazon.

At this point no one really knows the volume of sales of grey market ebooks in Japan, but the most recent estimate indicated that the domestic Japanese ebook market had grown by 16% between 2011 and 2012 and was worth around 72 billion yen in 2012. That converts to about $750 million USD.

Optimistic estimates predict that the Japanese ebook market will triple in the next 4 years, but given the small growth reported in 2012 I am not sure I find it plausible.

The Yomuri Shimbun

image by Steve Nagata

New Tax Rules in the EU Will Wipe Out Amazon’s Tax Loophole

EuropeFlag[1]Starting in 2015 the European Union is going to change the rules for tax collection, and the new rules are probably going to help level the playing field in the European ebook markets.

According to the Luzme ebook blog (and confirmed on an official EU website), European web retailers are going to have to change how they collect VAT for electronic services (this includes ebooks) sold to EU customers. The retailer is now going to have to charge customers based on where the customer lives, and not where the retailer operates.

That is going to make things more complicated for a lot of small businesses by requiring that they track and collect numerous tax rates, but it is also going to eliminate one of Amazon’s advantages in the European ebook markets.

As you probably know, Amazon has been running their EU ebook operations out of Luxembourg so they could take advantage of the low tax rate that the Grand Duchy collected on ebooks and digital services. Luxembourg only collects a 3% VAT on digital services like ebooks – far less that the 15% to 20% tax rate found in most EU member countries. This tax rate is in fact low enough that it has been described as illegal under EU regulations, though I don’t know that any action has been taken against Luxembourg.

Amazon has been taking advantage of that tax loophole for a couple years now, and so have a number of other companies including Kobo, Apple, Google Play, Bilbary, etc. If the new rules take effect then they all will lose this advantage in another 15 months.

TBH I’m not sure Amazon will be impacted all that much; they’ll just pass the costs along to customers. But Amazon’s smaller competitors might feel the weight of extra paperwork. Luzme reflected on this, and they raised several good points:

And at the end of the VAT quarter, do we pay those amounts separately to each countries’ equivalent of our HMRC? Or pay it just to the UK HMRC? Who knows? Apparently, full guidance on this hasn’t been issued yet. Which makes it rather hard to implement…

What madness is this! Wasn’t the point of the EU to make it easier to do business with each other? not more complicated?

In which case, why have they decided to make it so much easier for a non-EU company to sell into the EU market; than for someone to do it from within?

France to be Prosecuted for Illegally Lowering Taxes on eBooks

4895160589_271c32605d[1]The wheels of justice move slowly at best, but tomorrow they finally turn.

Les Echos is reporting today that the European Commission has completed its investigation into France’s lowering of the VAT on ebooks. Tomorrow the European Commission will inform the European Court of Justice that France is illegally under-collecting taxes (something that I don’t think has ever been said about France before).

Since July 2012, the European Commission has been investigating the French government’s decision to pas a law that lowered the taxes on ebooks. That law was passed in 2010 but only went into effect in January 2012. The law lowered the VAT (value added tax) on ebooks to 5.5% from the France’s regular rate of 19.6%. (Other laws passed in 2012 raised the VAT to 7% and then lowered it again.)

The reason ebooks are supposed to be taxed at the higher rate is that (according to Wikipedia) European laws require member states to collect a minimum of 15% VAT on most goods and services. (eBooks are defined as a service.) Member states are allowed to request that less tax be collected on certain goods, but they are not allowed to simply lower taxes willy-nilly.

France already collects the lower rate on certain goods like food, transportation, and most importantly, books., a detail which probably inspired the French Parliamentto lower the tax rate on ebooks. Given that less tax is paid on books one could even argue that when France dropped the VAT on ebooks back in January 2012, they were arguably harmonizing their laws by correcting the over taxation of ebooks.

That’s not what the European Commission believes. Does anyone know what will happen if the ECJ rules against France? From what I can tell, all the court can do is levy a fine. It’s not even clear that the ECJ will be able to enforce the decision.

image by Mike Licht

3 Alternate Explanations for Why Amazon is Forcing UK Publishers to Pay Unnecessary Tax

There’s a hot story going around today about Amazon and how they might be forcing publishers to pay a UK tax rate in the contract which Amazon then doesn’t pass along to the UK government.

When I reported on this last night I expressed a general disbelief in the story because it did not match up with what public info I could find concerning Amazon KDP, its contract terms, and the amount of taxes collected. There was a context and subtext to this story which The Guardian missed and I didn’t know, so I invited readers to post alternate explanations for why Amazon might be forcing UK publishers to sign such a bad deal.

A couple readers, including Baldur Bjarnason and Tim Gray, posted their speculation. There is at least one explanation here which strike me as being more plausible than Amazon simply being evil.

1. Amazon wants publishers to use KDP and not sign deal directly with Amazon. This is something I had heard before from a couple different source:

Amazon wants to drive as many small to medium-sized publishers to KDP. Because KDP is self-serve, low maintenance, and clearly suffering from severe under-investment, it probably makes financial sense for Amazon to funnel all ebook sales through KDP. Hence crap contracts.

2. Amazon might be specifying the tax rate which UK publishers were already obliged to pay:

Or, given that these weren’t agency contracts, Amazon isn’t operating as an agent. As in, they aren’t collecting 3% VAT on behalf of the UK publishers. What it is doing is performing as a Luxembourg vendor collecting 3% VAT when it sells and ebook. Then when it is paying its supplier revenue for licensing the rights to an ebook it is operating as a UK licensee paying UK VAT on digital services. If the payout is made from its UK subsidiary there’s a good chance they have to charge 20% VAT for digital services. They might not have any choice. (I am not a tax lawyer, this is just speculation.)

If anyone has any info on whether this is incorrect, please leave a comment.

3. Amazon might be the victim of a misconception that big companies are getting away with questionable tax loopholes while the UK gov’t. is forcing people to pay their taxes. Given that The Guardian had previously reported on Amazon skirting UK tax laws, it is not out of the question.

It’s likely that part of the context for this is the ongoing programmes of “austerity” in various countries. Here in the UK there’s a widespread perception that the government is making the people pay while giving wealthy individuals and large businesses an easy ride. Amazon’s name had certainly come up as avoiding tax on its UK business by being registered in Luxembourg (let me stick a big “allegedly” on that to be safe). So the media are primed to pounce on any suggestion of wrongdoing.

So what do you think?

I find the argument that Amazon wants publishers to use KDP to be quite plausible.KDP automates the entire process of selling ebooks in the Kindle Store, and that cuts Amazon’s costs. I could easily see that they’d bully publishers into using it.

Is Amazon Forcing UK Publishers to Pay Nonexistent Taxes? Probably Not

There’s an article over on The Guardian website this morning which accuses Amazon of being up to their usual chicanery. According to unnamed sources, Amazon is pressuring some UK publishers to sign less than favorable contracts.

Amazon is forcing British publishers to cover the cost of a 20% VAT charge on ebook sales – even though the true VAT cost to the online retailer is only a fraction of that amount under its generous Luxembourg-based tax regime.

It then negotiates further substantial discounts on top of the VAT subsidy, which in some cases can result in publishers receiving less than 10% of the price paid by the online customer.

For those who don’t know, VAT is a type of sales tax which is bundled into the retail price for a lot of products sold in Europe (and many other parts of the world). It’s added before you see the price on the screen not after (like in the US). The various countries in Europe charge different VAT rates and companies who sell online are only obligated to collect for the country they operate from. So rather than pay the UK 20% of the ebooks they sell, Amazon instead pays Luxembourg 3%.

The accusation is that Amazon is making UK publishers pay 20% while only passing on 3% to Luxembourg. Sounds like evil Amazon is cheating their suppliers again, right?

I’m not so sure.

The one big problem with this story is that Amazon’s KDP says that they charge 3% VAT. That is clearly spelled out in several places, including the Term & Conditions, the actual contract you agree to, where it specifically says that Amazon collects the 3% VAT for Luxembourg.

While Amazon has mistreated their suppliers in the past (the POD blackmailing and M-Edge lawsuit comes to mind), I would still put money on The Guardian having gotten their hands on an old contract (or not doing their due diligence). I don’t see how Amazon could convince UK publishers to accept such a tiny payout when they could submit their ebooks via KDP and earn so much more.

There’s something we’re not seeing here. If any publisher wishes to explain the background, I’m always willing to listen – off the record, even.

Would anyone care to place bets on what really is going on?

Spain Raises Taxes on eBooks – Amazon Says Thanks

Guess what I learned today? I learned that stupid politicians are not an American monopoly.

Publishing Perspectives is reporting that Spain is raising the tax charged on ebooks from the current 18% 4% to 21% – the same as other services and products in the country.

The gap between print books and e-books has widened recently, since Spain’s Prime Minister Mariano Rajoy announced an increase in the VAT that affects e-books on July 11, among other unpopular austerity measures. Print books, on the other hand, continue to enjoy preferential status as “cultural goods,” maintaining a VAT of 4%. In what seems more like a privilege to a segment of the industry than to culture itself, theater, music and movies, together with e-books, will all be taxed at a rate of 21%, which will either cut profits or raise prices in an already depressed consumer market.

Update: Several readers have pointed out that Spain already charged a high VAT on ebooks; it would be more correct to say the rate isn’t changing much. That is still a gift to Amazon.

Now, I can understand that the Spanish government need to raise money, and I’m not criticizing them for it. But the ebook market is the wrong place to get those funds.

The obvious effect of this move is that publishers will raise prices in order to pay more money to their government. And thanks to fixed pricing laws, Spanish ebookstores will have to follow suit and charge the prices set by the publishers. This will likely mean fewer ebooks sold and a slower growing market.

Here’s the not so obvious result: Amazon will be selling Spanish ebooks at that higher price but they won’t be paying the extra money to the Spanish government. You see, Amazon sells ebooks in the EU out of their Luxembourg operation. That means that they collect the retail price and pay 3% of it to Luxembourg, not Spain.

This new tax law is going to give Amazon a small but noticeable advantage over their local competition. They already had a retail operation which could soak up potential losses from the Kindle operation, and now they got this free gift from the Spanish government. With each sale Amazon is going to get a little stronger while their competition gets a little weaker.

 

image by robin.elaine

France, Luxembourg Now Under Investigation for Having Illegally Lowered Taxes on eBooks

I’m not sure when it happened, but apparently the EU has decided that competition is evil and must be stopped.

The European Commission announced on Tuesday that they were investigating Luxembourg and France for potentially illegal tax cuts.

You see, way back at the beginning of this year, these 2 countries each announced a new, lower VAT (value added tax) on ebook sales. This is something like a US sales tax, only it is applied on a national level and closely regulated by the national as well as federal governments in Europe.

Luxembourg dropped the VAT they charge on ebooks to 3%, and France similarly lowered their VAT to 7%.  A basic understanding of economics will tell you the effect the new tax rate had on the ebook industry, but if you’ve been paying attention to the news these past few months you already know what happened.

Several companies have moved their operations to Luxembourg in order to take advantage of  the lower VAT ( because it lets them charge everyone else in the EU less than before). For example, Bilbary had to delay its launch by a couple months so it could move. And Amazon also moved their European Kindle sales to Luxembourg to take advantage of the new lower rate. I’m not sure any company has moved to France, but it’s certainly possible.

As shocking as this may be from the American viewpoint, lowering taxes is apparently illegal in the EU – aside from a limited set of circumstances. What’s even stranger is that ebooks aren’t regarded as books but as services.The EU allowed member countries to reduce the VAT they charge on books in 2006. But as of this week the EU has decided that the 2006 fiat didn’t include ebooks.

Downloading of digital books … is not included in this list and cannot therefore be taxed at the reduced rate.

I suppose they had a reason for not allowing countries to lower VAT by too  much, but wasn’t one of the goals of the EU to build a single larger market which could be supplied from competitors in any country? I would have thought that the EU would have expected some countries to lower taxes as a way to attract businesses.

Then again, that’s the American approach – which could be why it’s illegal in the EU.

 

EU Commissioner Calls for Open Ebook Formats, Reduced VAT,

Neelie Kroes, the European Commissioner for Digital Agenda, gave the opening address at last week’s Frankfurt Book Fair. I just came across a copy of the speech last night, and I’m surprised it didn’t get more attention.

This the first time that I’ve heard a politician talk about digital content and not simply repeat the nonsense they were handed by Big Content. Now that was a change of pace.

In her speech, she called for:

  • Applying the same tax rate for ebooks that paper books get (ebooks are taxed at a higher rate in most European countries)
  • a copyright system that balances the rights of all parties (not just the major media conglomerates)
  • greater support for open and common ebook standards:

Third, standards and standardisation—ensuring all parts of the machine fit together – can drive competitiveness, promote innovation, and stimulate competition. As the e-publishing sector develops, we may also have to consider how to deliver interoperability here too. That might mean, for example, that people can buy content for any device from any supplier, transfer that content between their own devices, and keep possession of it even beyond the device’s lifespan. That could deliver openness, freedom and choice for the consumer – with benefits too for smaller market players like independent bookshops. Open standards already exist in this field, but take-up is still low.

It’s well worth a read.

UK Parliment push to lower tax on ebooks

There’s a growing movement in the UK House of Parliment to lower the tax on ebooks since VAT (Value Added Tax) was raised last month (from 17.5% to 20%). So far 42 MPs have signed on with Glasgow Labour MP Tom Harris to reduce the VAT on ebooks to that of paper books.

The UK  are one of a number of countries in the EU to classify ebooks as software and not books. I checked, adn there are actually only a few that give ebooks the same lower VAT as paper books. In Spain, for example, ebooks are taxed at the same rate as paper books, which means they inherently cost less than the same ebook would in the UK. This give Spain a competitve advantage.

via Computing.co.uk

image via Destinys Agent

87 Football Quotes & 7 Exciting Facts about the Sport

Whether you’re shouting for your favorite team, cheering on your child at their game or giving it your all on the field, there’s no doubt that football brings out people’s passion like nothing else. Find here the most motivational football quotes to think about.

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Calibre is Being Used to Run 1,800 Online Content Servers – including De Facto Pirate Servers

Calibre is a widely used ebook library tool that can convert ebooks to and from just about any format and help you load said ebook on to just about any device. One of its lesser known features is the ability to act as a content server either on a local network or on the web.

I’ve tested using calibre as an online content server a few times, but I never left it running because I didn’t want to find out the hard way that a hacker could exploit calibre and gain access to the rest of my files on my system. But according to one computer security expert, around 1,800 other people aren’t as cautious.

I love reading, and I especially like my e-readers. They allow you to carry and travel with hundreds of books. Calibre is an open source e-book management application, and probably one of the most popular. It’s capable of running a server to allow remote users to browse and download books. Knowing this and being a pentester by trade, I became quite curious if there was any notable presence of Calibre on the internet.   In it’s default configuration, Calibre does not require any authentication to access the web interface. Using Shodan.io, we can search for the keyword Calibre in the server HTTP header.

They did indeed find calibre content servers running on the open web; according to the results page on Shodan, there are around 1,863 instances running right now. (I say "around" because some results are false positives.)

We can see all sorts of interesting details from the Shodan results. For examples, the IP addresses for these content servers are concentrated in the biggest ebook markets (US, UK, Germany, France), and the most commonly used OSes were Windows 7, Windows 8, and a really old version of Windows 7.

Or so the results suggest; most of the data is behind a paywall.

One thing I did notice is that a number of the calibre content servers that I could access were completely open. They didn’t require a password or any other type of authentication. (Other content servers did require you to know the password.) A number of the unprotected content servers had copies of copyrighted ebooks, making them de facto pirate servers (essentially mini Internet Archives).

To be clear, these open content servers are not easy to find – you have to know a little about the web and know about Shodan or you may never find them. But once you learn those two nuggets of info you will have access to a large and illicit library of ebooks.

My source noted that they could identify over 10,000 titles from the server manifests alone:

Of the original 1,800 or so servers from Shodan, we were able to download the manifest file from 225 Calibre servers. Note this doesn’t include unauthenticated servers which don’t offer the manifest file. I didn’t write a crawler to parse individual titles and requesting potentially 100s of pages from a single host.

From the 225 Calibre servers, I was able to identify about 10,000 unique titles. Some interesting observations:

  • Ironically, there’s a number of "cybersecurity" titles.
  • I tried searching through the titles for sensitive documents such as "receipt" or "invoice" or "tax". Nothing.
  • Unsurprisingly given world demographics, a large number of titles are not English. This might have hamstringed my manual analysis.

If you are running a calibre content server, you might want to check the security just in case.

image by rahego via Flickr

In Bid to Stop Drug Smuggling, Pennsylvania Ends Prison Book Donations

Everyone is up in arms over the news that the Pennsylvania  Dept of Corrections (its prison system) has banned prisoners from receiving book donations. Instead they will have to buy ebooks from the approved vendor using approved tablets, or get their books through the prison library.

From The Incline:

The Department of Corrections has instituted a number of new policies regarding how people at its facilities can access mail and books in response to “numerous instances of staff and inmate exposure to suspicious substances” this year. Officials say synthetic drugs including K2 have been introduced into prisons through paper.

 An update published on DOC’s website this week states in part:

Effective immediately, the DOC will begin to transition to ebooks coupled with bolstered DOC library system featuring centralized purchasing and ordering process. No books or publications will be shipped directly to an inmate.

In an FAQ published online Thursday, the department said it “will no longer accept books donated directly to individual inmates.” A spokesperson said the DOC is “looking at ways to incorporate donated books into the libraries.”

Incarcerated persons will be able to purchase physical books through the DOC and download more than 8,500 e-books to tablets purchased through the prison system by the end of the month, per the FAQ. Tablets cost $147 plus tax. A DOC spokesperson said “the cheapest ebooks are $2.99 right now. We are looking at ways to obtain free ebooks.”

“Remember, we can’t stress this enough, books/mail are really the leading way drugs get into the system. With synthetic drugs in odorless, liquid form, applied to paper, they are virtually impossible to be detected,” the spokesperson continued. “Eliminating incoming paper products, whether mail or books, is essential to shutting down the drug flow.”

A lot of people are pissed about this. I would feel the same way except this story reminded me that Ohio enacted a similar policy in its prisons back in February. Prisoners at several state prisons were no longer allowed to receive used books; instead, they could only get new books from approved retailers.

The two state prison systems are reacting to the same problem with similar bans, only the Penn ban goes a step further.

While this is aggravating it is far from the nefarious plot that Boing Boing framed it as.

Updated: Amazon Books Should Replace Local Libraries, and Other Publisher-Serving "Solutions"

Do you know how companies sometimes like to buy editorials that support their position (I see this a lot in the WSJ), or even go so far as to fund think tanks to produce position papers to order?

I think Forbes just gave us another example. A coupel days ago Forbes published an editorial that subtly reinforces Macmillan’s current anti-library policy.

Amazon should open their own bookstores in all local communities. They can replace local libraries and save taxpayers lots of money, while enhancing the value of their stock.

There was a time local libraries offered the local community lots of services in exchange for their tax money. They would bring books, magazines, and journals to the masses through a borrowing system. Residents could borrow any book they wanted, read it, and return it for someone else to read.

They also provided residents with a comfortable place they could enjoy their books. They provided people with a place they could do their research in peace with the help of friendly librarians. Libraries served as a place where residents could hold their community events, but this was a function they shared with school auditoriums. There’s no shortage of places to hold community events.

Libraries slowly began to service the local community more. Libraries introduced video rentals and free internet access. The modern local library still provides these services, but they don’t have the same value they used to. The reasons why are obvious.

This piece was written by a professor of economics, and it is so lacking in facts or any real connection to reality that the writer gives other ivory tower intellectuals a bad name.

Edit: This piece was so bad that Forbes actually deleted the article.

There is literally not a single sentence in this piece that stands up to scrutiny. Not only has the writer never used a library, he is equally unacquainted with Amazon Books – a cursory visit would reveal it cannot provide half the services we get from libraries.

And that is just the beginning of the ignorant nonsense he spouted.

Here are my favorites:

  •  There’s no shortage of places to hold community events – says the guy who has never tried to organize one. I have a Meetup group that is on hiatus because it is so hard to find meeting spaces; if not for libraries, we would not meet at all.
  • streaming services such as Netflix and Amazon Prime have replaced video rentals – but they only work in the about half of the country that has fast internet. And guess what? People who live in rich parts of the country still have slow internet; until I got service through Comcast, I had Verizon DSL. It was barely capable of streaming one SD video at a time, and only if you stopped all other web activity.
  • streaming services (cont’d) – Furthermore, streaming services are great if you can afford to pay for all of the upgrades to get all of the content. I can’t even afford to do that; can you?
  • streaming services (cont’d) – Another problem with streaming services that the Forbes writer didn’t mention is that the services are great right up until a studio decides to pull its content. You can’t watch what isn’t there, but you can borrow DVDs from the library (hat tip to Michael Carusi for making this point on Twitter).
  • Technology has turned physical books into collector’s items, effectively eliminating the need for library borrowing services – for rich people like the Forbes writer who can afford to collect them, this is true. It is not true for the rest of us.
  • Amazon have created their own online library that has made it easy for the masses to access both physical and digital copies of books – Again, if you can afford it. Sadly, many of us are not as rich as the Forbes writer.
  • Amazon Go basically combines a library with a Starbucks – no – just no. (If I had allowed myself to become emotionally involved, this is where I would be gibbering in anger.)

And finally:

The problem with market "solutions" to public services is that it conveniently ignores the realities of market economics. There are many places that do not have bookstores because the local market will not support one. Many of those places do have libraries, however.

Furthermore, the other problem with so-called market solutions is that it frequently makes sense for a business to ignore, say, 90% of a market and instead concentrate on the 10% that is profitable.

Edit: I can phrase that better.

The other problem with so-called market solutions is that they depend on businesses that are motivated by profit rather than serving the public good. If it makes sense for a business to ignore, say, 90% of a market and instead concentrate on the 10% that is profitable, then the company will do so.

I should not have to point this out to a professor of economics, but a market solution to a public program that ignores 90% of the public is by definition not a solution, but that is academia for you.

Anyone who thinks that Amazon Books can replace a library is just as wrong as the fools who argued in 2013 that libraries could be replaced by Kindle Unlimited.

My local library serves a population of 463 thousand at a cost of $37 per resident in FY2017. It used those funds to:

  • give 92 thousand people internet access,
  • answer over 600 thousand questions,
  • loan 3.6 million books, media, and other item, and
  • host 5,152 special events and programs where 186,273 attended.

That is only a tithe of what my local library does. I have left out at least a dozen other services, none of which I could get from an Amazon Books store.

image by holisticmonkey via Flickr

KDP Print Now Offers Author Copies

Launched into a closed beta last summer, KDP Print is Amazon’s solution to all the indie authors that release ebooks but not print editions. It is a more limited version of Amazon’s POD service, Createspace, and it’s missing a lot of features.

Until today, one option it lacked was a way for authors to order copies of their POD books in wholesale volume. According to a number of reports on KBoards, Amazon has sent an email to authors announcing the new feature:

We have made updates to your account that allow you to order proofs and author (wholesale) copies of your paperbacks on KDP.

Proofs allow you to review a physical copy of your draft paperback prior to publication. Learn more here.
Author copies are copies of the live version of your paperback that you can order from Amazon. Learn more here.

When you order copies of your own book, you pay just the printing costs plus shipping and applicable taxes. Unlike CreateSpace, KDP proof and author copies for the UK and the rest of Europe are printed and shipped from within Europe.

By publishing a paperback on KDP, you can reach more readers through Amazon websites in the US and Europe, as well as manage your print and eBook publishing from one website. In addition, you can use the KDP website in English, Spanish, German, French, Italian, Portuguese or Dutch.

An order of around 50 copies costs an average of $3 or so per book. In comparison, Ingram Spark would charge you about the same, and Blurb would charge about 50% more for author copies.

The value of print copies is that authors can sell them directly to the public at events. While everyone is familiar with selling at book fairs and cons, I was at a writer’s club meeting in Richmond a few weeks back where I met an author who sold most of her books at craft fairs.

There was a market out there for print, and she found it.

image by innovate360

Updated: Amazon is Testing Title-Specific Kindle Gift Cards at Drug Stores in Washington State

eBook gift cards have been tried a half-dozen times in the past ten years, including as a way to sell digital textbooks, Christian books (Zondervan), and novels (in US Target stores).

Aside from one effort in Canada and a quietly successful platform in Germany, the idea has not had much success.

Kindle-CardsAnd now Amazon is giving it a try.

There’s been no formal announcement from Amazon, but late last month the Seattle-area drug store chain Bartell Drugs revealed that it is carrying Kindle gift cards in its stores.

Amazon has confirmed the news on a help page on the Amazon website, writing "Kindle Cards are Amazon.com Gift Cards that depict popular Kindle books and Kindle Unlimited subscriptions in the form of a physical card, which can be gifted to friends or family members or applied to your own account. Included on each Kindle Card is a description of the Kindle book or Kindle Unlimited subscription, and instructions for redeeming the book or subscription to the desired account once the card has been activated at the store register."

Unlike regular gift cards, Kindle Cards are tied to specific titles, but Amazon isn’t going to hold you to the sale. If someone gives you a card for a book you don’t want, Amazon will let you trade it in for a regular Amazon.com credit. Similarly, if the price of the ebook drops below the price listed on the card, Amazon will give you a credit for the difference (less applicable taxes, of course).

You can find more information on Amazon.

Update: Amazon told me that the pilot is running in 61 Bartell Drug stores, and includes 20 Kindle titles and 4 Kindle Unlimited card designs. Bartell informed me that the pilot started in October 2015, and that Amazon selected the twenty titles in the pilot based on their best-selling titles for gifting.

Update: Working from my tip, Geekwire found the display in a store:

amazonebooks-1-1

From Geekwire:

The top row of the kiosk features cards for three- and six-month Kindle Unlimited memberships, for $29.99 and $49.99 each. Below those are cards featuring the covers of 20 individual ebooks, best-sellers across both fiction and nonfiction, ranging from “What to Expect When You’re Expecting” and Sheryl Sandberg’s “Lean In” to Dan Brown’s “Inferno” and “The Martian” by Andy Weir.

On the back of each ebook card is a quote from an Amazon customer review and a summary of the book, along with an area for writing a message to the recipient and instructions for redeeming the book by scratching off the claim code and going to a dedicated Amazon url to enter it.

Purchasing the card at the Bartell Drugs register automatically activates it for use, as with a standard gift card.

walmart ebook gift crd enthrillI also know considerably more about the competition.

Livrada, for example, launched a similar pilot in Target stores in 2012. That effort included only a half-dozen titles, and went nowhere.

But up in Canada, Enthrill is having more luck. This Calgary-based startup launched a similar product in Canadian Safeway stores in 2012, and over the past three years they have expanded ebook gift cards into over 3000 locations in Canada, including Sears, Toys R Us, Safeway, Shoppers Drug Mart, Giant Tiger, Home Outfitters, Home Hardware, and Longos.

Enthrill is also the vendor which supplies the Walmart-brand ebook gift cards in Canada and runs Walmart’s ebookstore. That program launched in November 2014.

I have no info on when Enthrill or Walmart plan to expand their programs into the US, but now that Amazon is interested I can guarantee that publishers and retailers will be taking notice.