It's only a reference design, but still I wish I could get my hands on it.
If you're into computers, then you might know that TI is a chip manufacturer (as well as making a number of gadgets under their own brand). For example, one of the gadgets that uses TI's OMAPS processor was the Nokia N800.
In the most recent issue of EETimes, TI demoed their ebook reader as an example of the new chips that have been designed for use in ebook readers. The new chips can perform tasks that used to take up to 40 discrete components, thus reducing the footprint, production cost, and energy usuage.