Amazon to lose ebook market share

I hate having to report on predictions made by  "analysts". The predictions are almost certainly going to turn out to be wrong. That being said, Bloomberg is reporting: Inc. will likely see its market share of e-book sales slip to 72 percent this year from 90 percent in 2009 as competition intensifies from Apple Inc.’s iPad and Google Inc., Credit Suisse Group AG analysts said.At the same time,, seller of the Kindle e-book reading device, may boost digital book sales by 83 percent this year to $248 million from $135 million last year, the analysts said in a note today. By 2015, those sales should reach $775 million for a market share of 35 percent, they said.

“We envision a scenario where Apple, Amazon and Google eventually split the market,” Spencer Wang, Kenneth Sena and John Blackledge said.

Industrywide, digital sales will grow to 20 percent of the book market by 2015, compared with about 1 percent last year, the analysts said. They said they expect e-books to represent about 3 percent of total book sales in 2010.

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About Nate Hoffelder (11473 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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