World Book Day 2010 targets adult readers

TheBookSeller reported:

Adult readers will be able to buy one paperback under £10 and get a second free to donate to charity or give as a gift as part of this year's World Book Day. Vouchers will be given away in the Times, Sunday Times, the Sun or News of the World between 4-7 March.

World Book Day said the initiative aimed to "remind adults about the joy of reading and pleasure of sharing a good book".

Victoria Barnsley, chair of World Book Day and HarperCollins c.e.o., said: "The Buy One Give One Free campaign means that World Book Day really offers something for everyone. Together with the well-established Children's campaign and Quick Reads, this squares the perfect circle, catering for book lovers and new readers alike.

World Book Day is scheduled for 4 March, and is the biggest annual celebration of books and reading in the UK and Ireland.

About Nate Hoffelder (11594 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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