Thank you, Amazon

Do you remember a few weeks back when Amazon removed the Buy button for Macmillan titles (during the price dispute)? I'm beginning to see the mad genius of that maneuver. Taking those buttons down looked like a bad idea, but only until you start looking at the aftermath.

In one fell swoop Amazon moved the price discussion from the boardroom to the front page of every news source. That topic is now on everyone's mind. Ebook prices used to be a grumbling complaint of a few ebook buyers, but not anymore. Instead of a handful of complainer, everyone is going to complain if the price is too high.

In fact, I've already seen this on Jahn Scalzi's blog. He was posting on the books that had just arrived in the mail, and one commenter complained about what one of the titles costs as an ebook.

Amazon lost the battle, but the customer will win the war. Thanks, Amazon.

P.S. Yes, I know Amazon acted in their own self interest here, but that interest (lower prices) coincides with mine.

About Nate Hoffelder (11579 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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