Do you remember a few weeks back when Amazon removed the Buy button for Macmillan titles (during the price dispute)? I'm beginning to see the mad genius of that maneuver. Taking those buttons down looked like a bad idea, but only until you start looking at the aftermath.
In one fell swoop Amazon moved the price discussion from the boardroom to the front page of every news source. That topic is now on everyone's mind. Ebook prices used to be a grumbling complaint of a few ebook buyers, but not anymore. Instead of a handful of complainer, everyone is going to complain if the price is too high.
Amazon lost the battle, but the customer will win the war. Thanks, Amazon.
P.S. Yes, I know Amazon acted in their own self interest here, but that interest (lower prices) coincides with mine.