I just came across a new independent ebookstore Id like everyone to visit. A Writer's Work currently sells the work of 14 authors, and has about 30 titles in stock. The titles are available in PDF and Epub, and are not encumbered by DRM. This store was started as a writers' coop, much like Book View Cafe.
It doesn't sell anything I'm interested in, but I still like to promote these small independents instead of Amazon, B&N, or one of the giants because the author gets a bigger cut.