KT plans to Release E-reader

KT (Wikipedia), one of Korea's largest telecoms, has announced plans to enter the ebook market. From the Korea Times:

KT Corp. plans to launch an e-book business in April, company employees said Thursday.

They expect the new business to give additional momentum to its wireless data Internet services at a time when the local e-book market is showing signs of growth helped by increased awareness on wireless data consumer devices.

"We will start the e-book business in April. KT has been in the final stages in narrowing some technical matters for the launch," KT spokeswoman Kim Yoon-jeong said.

She said company CEO Lee Suk-chae is very keen to expand the wireless data Internet business portfolio to tablet PCs and smartphones, as well as e-books.

As for its initial move, KT plans to take a "two-track strategy" ? providing content to markets and expanding telecommunication lines including its Mobile Virtual Network Operator (MVNO) system, a company executive said.

"KT plans to boost the size of the local e-book market by directly selling content. We will lift demand for wireless Internet services that combine with e-books," the executive added.

KT is moving to provide over 50,000 items for e-books in April, spurring competition between local bookstores in its bid to secure related contents.

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About Nate Hoffelder (11471 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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