KT Corp. plans to launch an e-book business in April, company employees said Thursday.
They expect the new business to give additional momentum to its wireless data Internet services at a time when the local e-book market is showing signs of growth helped by increased awareness on wireless data consumer devices.
"We will start the e-book business in April. KT has been in the final stages in narrowing some technical matters for the launch," KT spokeswoman Kim Yoon-jeong said.
She said company CEO Lee Suk-chae is very keen to expand the wireless data Internet business portfolio to tablet PCs and smartphones, as well as e-books.
As for its initial move, KT plans to take a "two-track strategy" ? providing content to markets and expanding telecommunication lines including its Mobile Virtual Network Operator (MVNO) system, a company executive said.
"KT plans to boost the size of the local e-book market by directly selling content. We will lift demand for wireless Internet services that combine with e-books," the executive added.
KT is moving to provide over 50,000 items for e-books in April, spurring competition between local bookstores in its bid to secure related contents.