E-Ink-Info scored an interview with Johan Feenstra. Here is an excerpt:
Q: Why do you offer both color and monochrome displays? Isn't it better to focus on color at this stage?
Clearly being able to offer full-color is a big differentiator w.r.t existing technologies. The transition from monochrome to color is relatively easy for our technology. We feel, however, that the monochrome version already has significant user benefits in the much faster UI and the improved optical performance. Our expectation is that the market for people that want to simply have a monochrome reader for reading books will stay for quite some time still. Main trend in this area will be price pressure, driving the price of such readers down pretty rapidly. Given the fact that electrowetting displays have the same cost structure as LCDs and can be made in the same fabs means that we are ideally positioned to follow this expected price erosion, or even drive it.
Q: In what sizes do you plan to launch your displays?
We have a licensing business model, so final product choices will not be made by us, but by our commercial partners. However, electrowetting display technology is very scalable, so will support all diagonal sizes that currently exist in the market.
Q: Who will manufacture the actual displays?
In our licensing business model, we will transfer the technology into existing LCD manufacturing facilities. The displays will therefore be manufactured by companies that have such facilities, i.e. the well-known display manufacturers.