Len Edgerly of The Reading Edge has just posted an unboxing video. He compares the Alex to the Nook, Kindle, and iPad. Embedding is disabled, so I'm going to have to send you over on his blog.
I'm glad he posted this video. I'm having trouble shooting the Alex. The LCD screen is bright enough that I can't get my camera to focus on the epaper screen. I'm just not that good of a photographer yet. BTW, my review will be out tomorrow.