Borders Australia to sell the Kobo E-reader, announces price guarantee

From the press release:

Borders Australia online ( announced today a price guarantee that ensures Australians will always buy books cheaper online than on

The Borders Australia online price guarantee, which will commence from today (6 May 2010), signals a new era in the way Australian book sellers compete in the global online market.

Borders Australia are confident that they can get the book you want cheaper than the cost of purchasing and shipping the book through To this end they are willing to backup this promise with the guarantee that if you find a book cheaper on (including purchasing and freight costs) then Borders Australia will refund the difference plus 10% to your credit card (or other payment method).

Do you know what I was thinking? If I were in Australia, I'd hold Borders to this guarantee for ebook prices. After all, they're books, aren't they?

In the same press release, Borders Australia has announced they would launch their eBooks platform and ereader on May 19. I probably should have guessed that this would happen.  Borders Australia are owned by REDgroup retail, who also own the NZ chain Whitcoulls(and 3 others, actually). You might recall that Whitcoulls announced that they would carry the Kobo ereader a few weeks ago. It makes sense that they would carry the same ereader in both stores.

About Nate Hoffelder (11472 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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