The Wall Street Journal has a long article on Target (the second largest retail chain in the USA) and how it did quite well last quarter. In contrast, their largest competitor, Walmart, did not report good news.
The Kindle is mentioned in the article, but it's basically a footnote:
On Monday, the retailer said it is expanding the electronics and videogame sections in most of its stores by 30%. Target recently struck a deal to become the first brick-and-mortar store to carry Amazon.com Inc.'s Kindle ereader. In a 100-store test, the Kindle ereaders "flew off the shelves," the company said.
I wonder what they're going to stock in the larger electronics dep't. More ereaders, perhaps?