Kindle flying off Target’s shelves

The Wall Street Journal has a long article on Target (the second largest retail chain in the USA) and how it did quite well last quarter. In contrast, their largest competitor, Walmart, did not report good news.

The Kindle is mentioned in the article, but it's basically a footnote:

On Monday, the retailer said it is expanding the electronics and videogame sections in most of its stores by 30%. Target recently struck a deal to become the first brick-and-mortar store to carry Inc.'s Kindle ereader. In a 100-store test, the Kindle ereaders "flew off the shelves," the company said.

I wonder what they're going to stock in the larger electronics dep't. More ereaders, perhaps?

About Nate Hoffelder (11213 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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