From the announcement:
Mebooks.co.nz have today launched their online eBooks site which will allow local titles of interest to Kiwis to be purchased and downloaded. The company will also help local publishers in the production and sale of their titles as eBooks, which can then be sold through the meBooks site or via other sales channels.
The site is rather ordinary, but well made. Currently the only listed format is Epub. The most notable detail about this ebookstore, though, is that it has no ebooks to sell. Mebooks have taken the rather novel approach of opening a store with only public domain titles, and all the titles are free.