From the press release:
Amazon.com today announced that RosettaBooks has released four books by bestselling author and Congressman Ron Paul exclusively in the Kindle Store. The books--"A Foreign Policy of Freedom," "Pillars of Prosperity," "The Case for Gold" and "Abortion and Liberty"--are available as e-books for the first time, and they will be exclusive to the Kindle Store for one year. Customers can download these books from the Kindle Store for $9.99, and can read them on their Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC, Mac, iPad and soon, Android phones.
Do you know the most interesting part of this story? This isn't news, and yet everyone is going to report it anyway.
This is an ad. When blogs report on stuff like this they are giving free advertisement to the company in question.