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Borders fire next volley in e-reader price war

They haven't dropped the price of the Kobo ereader, but they are offering a $20 gift card with the device. From the press release:

Borders Group, Inc. (NYSE: BGP) today announced that the Kobo eReader will now be bundled with a $20 Borders gift card, and double Borders Bucks that can be used towards a future Borders purchase. At $149.99 the Kobo is among the lowest priced eReaders available, and bundled with the gift card, delivers the best eBooks value available today.

So this means you get the Kobo ereader and $20 store credit for the same price as the Nook Wifi. I still think the Nook Wifi is the better value.

About Nate Hoffelder (10900 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Borders fire next volley in e-reader price war

  1. More interesting news. This has been an exciting few hours for eReaders I must say.

    As much as I think the Kobo is a pretty decent eReader, I don’t think think the $20 is really going to put it over the top either. Kobo doesn’t have half the name recognition of either Amazon or Barnes and Noble. People basically associate the words Amazon and Barnes and Noble with the word book. That aside, I also think the Kindle and Nook are offering very solid packages themselves and I would probably go with the Nook for a low end offering, even given the $20 gift card. But at the current prices, any true reader will find it hard to feel TOO bad about any one device. All three are strong choices to begin with and now they’ve made the decision dead simple. I’ve linked to this post on my blog and put a longer discussion on what I think the future looks like. Check it out:

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