How would you like to open a sample ebook in your browser (no other app required)? Amazon just announced this new feature:
You can already buy your Kindle books once and read them anywhere: Kindle, Kindle DX, Android, iPhone, iPad, Blackberry, PC, and Mac. Soon, with the new "Kindle Previewer for HTML 5" that we are announcing today, you'll be able to sample Kindle books from anywhere. Kindle book previews will be available through your web browser-simply click a Preview button on an Amazon book detail page and a new browser window will open containing the preview. If at any point while you're reading the preview you decide you want to buy the full book, simply click the buy button and it will be instantly downloaded to your Kindle or any one of our free Kindle apps. Because the new previewer is designed specifically for HTML 5 and CSS3, the latest generation of industry web standards, Kindle Previewer for HTML 5 will offer a great experience, with complex layouts and graphic design, embedded audio and video where useful, and enhanced user interactivity. We are excited about this new feature and look forward to making it available in the coming weeks.
The preview button is up yet on any of the 6 pages I checked. Did you catch the part where it supports the audio and video features of the K2.0 format (announced on Monday)? Neat, isn't it.