In an effort to introduce more customers to digital reading, Books-A-Million, Inc. will give away one eReader each day during the month of July. Every customer who purchases an eBook at Booksamillion.com during the promotion will be automatically entered to win.
There are actually 2 announcements here. The first is that if you buy an ebook you'll be entered into a contest to win an ereader. The second announcement is that BaM sells ebooks. Honest to goodness, I did not know that. They just launched the ebookstore.
FYI: Books-a-Million is a US based bookstore chain with 200 locations. They have decent prices for a brick & mortar; I used to shop there sometimes (before I went digital).