by Clint Bradford
Since my local Borders store had a "Kobo in stock July 2!" little card displayed with the other eReaders last weekend, I called them today, looking for another Kobo as a gift.
I called FIVE Borders stores in my region (Southern California). NOT A SINGLE ONE KNEW WHAT I WAS TALKING ABOUT. No one who answered the phone knew what a "Kobo" was.
I kid you not. Every time I asked, "Are the kobo eReaders in stock yet?" - I had to be placed on hold ... had to repeat myself. The fourth store cheerily stated that they had a bunch of them in stock. I repeated myself, "Wow, the Borders kobo eReader?"
"Oh, yes - made by Sony, we have a lot of them in stock ... "
If Borders think they are going to seriously enter the eReader business, they need to get their employees on board. Now.
I am writing Borders' customer care right now. I am a fan of this device. But if the front line sales staff is asked for a Kobo and hands me a Sony - then Borders' eReader presence is doomed.
Grumpy from being up all night (g)
P.S. - Store managers this morning gave me FOUR different arrival dates: 12th, 15, and 17, and "call next week."
P.P.S. The Borders ebookstore is up, incase you're interested.