Qualcomm’s Mirasol screen not yet in production

That’s what ZDnet was told a few days ago at the Pacific Crest Securities Technology Leadership Forum. Here’s how they quoted Steve Mollenkopf, executive vice president of Qualcomm’s CDMA Technologies:

I think we’ve been able to show that the product itself works and is compelling. (With) video, it has update rates that are consistent with the way these high-quality UIs work. And the high-quality UIs, by the way, have very, very fast peak frame rates because people like all the transitions and things like that.

You can actually do this on a display that essentially has the same power profile of the E-Ink displays, which you have in Mirasol or in the [cable] devices today. So it’s very compelling if you can put color and video together with that use case. But in order to win that, really for us, it’s about showing that we can produce the production [ramp].

The product itself has been getting pretty positive feedback from customers, and now the problem is really how do you build it. And I think we need to get that figured out and advise you guys as to when you should think about that being a significant business. But we’re positive on how it looks. I think it’s a little early for us to be guiding you to a particular revenue target and things like that, but I think we’ll be in a better position to do that in the upcoming months.

The mind boggles. They’ve been saying that the Mirasol screen was going to be on a device this year. I don’t know how many people they’ve told that to (including me). Now it’s not even in production!?!

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