Haaretz are reporting that the Israeli telecom Cellcom will soon launch an ebookstore in partnership with publisher Kinneret Zmora Bitan, which are owned by bookstore chain Tzomet Sfarim. They plan to start with the Samsung Galaxy Tab , and plan to release apps for iOS and other platforms at a later date.
The initial offering of books is expected to number about 500 titles. Price is also going to be a problem; the retail price for their ebooks is about the same as that of paper books.
Cellcom is actually the second company to launch an ebookstore in Israel. About 6 months ago Steimatzky launched their ebookstore as well as the E-vrit, an ereader based on the BenQ K60.