Publishers Weekly has teamed up with the social reading community Wattpad to offer additional marketing opportunities for self-published authors who sign up for PW Select, PW's new program that will review at least 25 self-published authors on a quarterly basis. Authors who register for PW Select can create a Wattpad account, enabling them to take advantage of Wattpad's mobile and Web presence. Up to five authors will also be featured on the Wattpad homepage and prominently on all mobile apps, and all PW Select titles will be added to a new PW Select Book Club on the site.
So what is PW Select, you ask? It works like this. An (unpublished or self-published) author pays an entrance fee of $149, and in exchange they get:
a listing that includes title, author, illustrator (where applicable), pagination, price, format, ISBN, and a description of the book's contents--all of which will appear in the supplement and online database. Authors should also include the online location or phone number at which to place orders for their book.
For some reason this program leaves a bad taste in my mouth. It bothers me that PW are taking a fair chunk of change for what is little more than a classified advert. PW also promise to review 25 titles in each quarterly volume, and I think that just makes it worse. It's like they're selling lottery tickets to the desperate.