Borders will not be undersold

Don't get your hopes up; ebooks are excluded from the offer. For more details, click here. From the press release:

Borders Group today launched the "Borders Customer Commitment" program, a new customer satisfaction initiative. The Customer Commitment -- the first of its kind for a national bookseller -- includes the  "Low Price Promise," a new in-store program promising to match a local competitor's advertised, in-store price on items that Borders has in-stock.

The Commitment also includes the popular "In-Stock Promise," which assures consumers if they don't find an item in stock at a Borders store, and it's among the more than one million titles available on, Borders will find it and pay the shipping costs to the customer's home. With each of these promises, customers can enjoy a one-stop shopping experience at their local Borders store.

Borders continues to focus on creating an exceptional in-store customer experience driven by consumer research into what consumers want from a bookseller.  Not surprisingly, value, price and convenience continue to be top of mind for consumers.  Borders translated the research into action and made changes such as eliminating the need for printed coupons and offering consumers the new Borders Rewards Plus program.  The new programs have surpassed expectations and led to the customer service index being rated at more than 90 percent with both availability and knowledge of associates being above a 95 percent rating. The Customer Commitment promises to push these customer ratings even higher.

"We're thrilled to offer our customers the new Customer Commitment program this holiday season," said Mike Edwards, CEO of Borders, Inc. "We're the first and only major bookseller to introduce a program like this that truly puts all consumers' needs first. In a competitive environment, the differentiators for consumers are value offerings combined with an exceptional in-store experience. Our customers have no reason to shop anywhere else."

Consumers can take advantage of Borders' Low Price Promise by bringing in a current printed advertisement by a local brick and mortar competitor and Borders will match the advertised price on in-stock items. Consumers can also display a local competitor's lower advertised price on an in-store item via their mobile phone.  The retailer will also price match items previously purchased from Borders within the company's standard 30-day return and exchange window.

Borders' Low Price Promise and Borders' In-Stock Promise may not be combined and are subject to other restrictions and limitations. The Low Price Promise is not applicable to Internet pricing. See for complete details on the Customer Commitment.

About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on Borders will not be undersold

  1. The Borders horror show continues. Can somebody please put them out of their misery?

  2. explains why when i asked about the $129.99 walmart price for the kobo wifi at my local borders, the response from the sales associate was that they would honor that price if an advert was brought in…..

  3. This has been happening at in Australia since June-ish, and it’s the same deal – no ebooks. On print books, they seem to have been good on their word – prices have come down (more marketly because folk in AU are used to paying $A30 for paperbacks). Yes – gasp. And the $A is at parity with the $US.

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