Consumers are buying more ebooks and spending less

The BISG have just released the latest update to their consumer survey. The full report can be purchased starting at $650, and the BISG have released some details as teasers. Here are the highlights:

E-book consumers say they are buying more books overall, but fewer in print, and are decreasing their total dollars spent, according to new research from the Book Industry Study Group (BISG). The sales shift is just one key finding in the first installment of the 2010-2011 cycle of BISG's Consumer Attitudes Toward E-Book Reading survey set. ...

Additional findings include:

  • E-book buyers are buying fewer print books: more than 40% of survey respondents say they have reduced the number and dollars spent on hardcover and paperback books.
  • Publishers are declining as a source of information about upcoming e-books, being replaced by retailers.
  • General fiction and mystery fiction are the fastest growing genres for e-books.
  • Third parties play an important role in device acquisition: survey respondents say they more often received their device as a gift. Thus, the upcoming holiday season could have a profound impact on e-book reading.
  • When purchasing for themselves, survey respondents say they are most often motivated by a suggestion from a friend.

About Nate Hoffelder (11474 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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