E-book consumers say they are buying more books overall, but fewer in print, and are decreasing their total dollars spent, according to new research from the Book Industry Study Group (BISG). The sales shift is just one key finding in the first installment of the 2010-2011 cycle of BISG's Consumer Attitudes Toward E-Book Reading survey set....
Additional findings include:
- E-book buyers are buying fewer print books: more than 40% of survey respondents say they have reduced the number and dollars spent on hardcover and paperback books.
- Publishers are declining as a source of information about upcoming e-books, being replaced by retailers.
- General fiction and mystery fiction are the fastest growing genres for e-books.
- Third parties play an important role in device acquisition: survey respondents say they more often received their device as a gift. Thus, the upcoming holiday season could have a profound impact on e-book reading.
- When purchasing for themselves, survey respondents say they are most often motivated by a suggestion from a friend.