From the press release:
Kobo, a global eReading service, today announced a strategic new partnership in Hong Kong with Swindon Book Co., Ltd./Kelly & Walsh, bringing the region its first high-quality, affordable and name brand eReader. The Kobo Wireless eReader is now available at Swindon Book Co. Ltd. Retail outlets and online at www.swindonbooks.com. Priced at just $1,550 HKD, the stylized, Kobo Wireless eReader provides value and functionality.Swindon Book Co., Ltd. is HK’s leading English language bookstore. Like Kobo, Swindon is passionate about reading and helping customers explore and embrace their reading preferences. Today Swindon brings its customers the old and the new -- hosting the Fourth International Antiquarian Bookfair at Hong Kong’s Pacific Place Conference Center -- and embracing digital books with the launch of the new Kobo Wireless eReader.