It's an almost impossible task. As the night progresses, unauthorized video streams of the event sprout across the Web like weeds on an endless lawn. Although Muncey has contracted with several anti-piracy firms around the world, he personally identifies more than 200 illegal broadcasts of the fight playing on a single site: Justin.tv, the live video streaming service, based in San Francisco.
Conversations with representatives of MLB, the NFL, the National Basketball Assn., and the National Hockey League suggest that Internet piracy of live games is a growing problem. The NFL says it took down 4,130 unauthorized live streams of its games during the 2010 season—a 67 percent jump from the total in 2009. "It's a game of Whac-A-Mole," Gary Gertzog, the NFL's senior vice-president of legal and business affairs, says of sites that allow users to stream games live. "We tell them to stop, they agree to stop, we look later, and they are back at it. This is not where we want to see growth."
I'm not going to take a pro-piracy position here; my point is that their efforts are misdirected. All of the time and money spent on this particular type of anti-piracy effort is a waste because it will not generate any extra income. It would be a much better investment if they spent their time finding a way to make a buck off of this. Clearly there's an unmet need here.
I wonder if this might function as a kind of stupidity tax? It might sound rude, but consider if 2 companies are in the same position. One figures out how to make a buck off the piracy, and the other merely fights to reduce it. Which one is more profitable, do you think?
Do you know the worst part? They know their efforts won't succeed and yet they keep trying. Nuts, isn't it?
What do you think? Would anyone like to tell me why I'm wrong?
image via Flickr