Delta might be about to abandon the e-reader market

Do you recall the ereaders I showed you with Bridgestone screens? They're not going to hit the market any time soon.

Delta spoke with Digitmes yesterday and said that "due to demand for e-book readers not being very strong recently, the company is not in a hurry to cut into the market, but will continue to observe and wait for the right time to enter."  Delta will take the next 3 to 6 months to observe the ereader market and decide the best time to enter.

 

Of course, what he neglected to mention was that Delta's ereaders, based on 8", 13", and 21" Bridgestone screens, were supposed to have hit the market already. They've been delayed twice, so perhaps this is actually a cancellation, not another delay.

Okay, I might be reading too much into this, but I don't think so. When a company pulls back from definitely releasing a device to thinking about releasing it, they've already gotten better than halfway to not releasing it.

This is both good and bad. The demo units on display at CES were under-equipped and had washed out screens, but the same screens showed fascinating potential when they showed up at an art conference and workshop in Berlin.

About Nate Hoffelder (11579 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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