Another Kindle Fire rumor was leaked last week and rather than giggle derisively at it, I thought I'd take the opportunity to point out that we've hit a new milestone. Rumors about the Kindle Fire no longer have to make any sense nor do they have to contain any useful info.
Take the most recent Digitimes rumor, for example.
Taiwan-based chassis maker Catcher Technology has recently received orders from Amazon for a new Kindle Fire tablet PC, according to sources from the upstream supply chain; however, Catcher has declined to comment about its clients.
Perhaps I'm missing something, but does this rumor tell us anything useful?
All I can see is that the KF2 will have a chassis from Catcher. Well, duh, we already knew it would have a chassis.
We all pretty much can assume that there is a new Kindle Fire coming, right? That's an obvious probability, not a rumor. So what exactly did the rumor above tell us?
Nothing, and that puts the rumor in the same category as the various leaks and rumors about unreleased iPads. Take the iPad 3 cable that I posted last year as an example. That cable told us nothing beyond the fact that another iPad was in the works (well, duh) and that it would use different parts from the iPad 2 (well, duh again).
Note that I'm not complaining about the rumors; I'm pointing out what it means for the Kindle Fire. The tablet is getting a level of attention that used to be reserved for the iPad. Interesting, no?
Of course, that really doesn't tell us anything about the Kindle Fire. It doesn't even give a hint about how popular the tablet is. But one conclusion we can draw from it is that the blogosphere is going to obsess on the topic of the Kindle Fire much like we do with the iPad.
That is going to be an important detail to keep in mind, because it's going to influence all the blog coverage of the Kindle Fire. In the future, you'll need to take any editorials or pontifications about the Kindle Fire with a larger grain of salt. There's a good chance that bloggers will be reading too much into each little detail about the KF. And that means that even the most minor change could be interpreted as a significant market shift, something that could make or break the new Kindle Fire.
TBH, the smart thing to do would be to ignore most if not all of the editorials about the hyped gadgets. We're all blowing smoke anyway.