Amazon Has Implemented a Kindle Quota & Other Idiotic Ideas

It must be a slow news week because Good E-Reader is back to making stuff up again. Here is the latest nonsense they have invented:

The Amazon Kindle Paperwhite is in short supply everywhere in the USA. Ever since mid-December, all major retailers have had very  limited inventory and are constantly fielding phone calls from very angry customers. Office Max and Office Depot officially confirmed with Good e-Reader today that the two companies are getting out of the Kindle Paperwhite business and will no longer carry them in the stores or online. Big box retailer Staples has reached its allotment of Kindle Paperwhite e-readers and has suspended the online sales of further units. Finally, Amazon has implemented a one unit quota. If you have ordered a device in the last six months and are trying to order more, the company will automatically refund any further orders and then send out an email saying, “If you place future orders for this item, you risk the permanent suspension of your account.”

A reader forwarded a link and asked me if this was true. Obviously not, but for the sake of thoroughness I did look into the story.

First, Amazon has issued a denial about Office Max and Office Depot no longer carrying the Kindle hardware:

This is not the case – Office Depot and Office Max are still selling the Kindle family.

Second, Staples has never carried Amazon's gadgets online; so far as I know Amazon will not let any retailer sell the Kindle on a website (Amazon doesn't want direct competition, obviously). Some weren't even allowed to post the product pages online. Oh, and right now Staples has Kindles in stock in all my local stores; clearly they don't have a shortage.

Now, the last bit about Amazon implementing a single unit quota on Kindle sales would be especially interesting if it were true. But I don't see how that could be; we know there is a high probability that Amazon did not have great hardware sales this holiday season so it's incredibly unlikely that they have run out of Kindles.

I couldn't get Amazon to deny that last piece of speculation, so I found another way to disprove it.

The best way to tell if the quota rumor is true is to buy a Kindle, so I did. Last night I bought a KPW, and then a few minutes later I bought a second one. They are due to arrive tomorrow. Amazon did not cancel either order nor was I threatened with my account being closed.

To be honest, I had a pretty good idea that this story was bogus (it didn't pass the giggle test) and given Good E-Reader's past track record for outlandish creations I was hesitant to believe them at all. These folks don't have the best judgement when it comes to inventing sources. They are the ones who said they had source telling them that Amazon was going to release a Kindle Fire with free 3G, B&N would launch the Nook UK Store at the London Book Fair, and that the Kindle would support Epub.

What fun they must have over there, making stuff up as they go along.

I'm jealous, honest.

P.S. If anyone outside the US wants a Kindle Paperwhite, drop me a line. I have a couple that I don't need and I'll pass them along at cost.

About Nate Hoffelder (11390 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

12 Comments on Amazon Has Implemented a Kindle Quota & Other Idiotic Ideas

  1. I read that post two days ago and got confused. I placed my first Paperwhite order on September 6th, and then ordered another one January 4th. The post says: “If you have ordered a device in the last six months and are trying to order more, the company will automatically refund any further orders and then send out an email saying, ‘If you place future orders for this item, you risk the permanent suspension of your account.’ No account suspension was threatened, and I have both devices in hand. Thanks for clearing that up, Nate.

  2. I will take those paperwhites!!

  3. I may be interested in one of those Paperwhite, depending only on payment method… I’m in Europe, so I’d need to know how to get my Euros transferred to you as Dollars – maybe through Paypal? And how would you ship it here and what would it amount to? I’m not in a hurry, so no need to have it shipped by plane or something 😀
    I’d email you some more information about myself, but cannot find an email address around here, sorry … could you reply to the email address I added above, if you’re interested, so I can then send you more information? Tanks in advance.
    ML

  4. If I say I’m interested in buying one of your KPWs, and you’ve already promised both of them to other people, will you suspend my account? 🙂

  5. What’ up with that tablet they were going to build? *snerk*

  6. HEY! I’m at Brazil and would love to put my hands in one of those PW! How can we proceed? *-*

  7. | so far as I know Amazon will not let any retailer sell the Kindle on a website (Amazon doesn’t want direct competition, obviously)

    Just an FYI: Kindles have been available for shipping from Staples and other websites for a while now.

    Staples: http://www.staples.com/Kindle-Paperwhite-Wifi-New/product_284846
    Best Buy: http://www.bestbuy.com/site/kindle-paperwhite-2gb/1807143.p
    Fry’s: http://www.frys.com/product/7920890
    Even Toys R Us: http://www.toysrus.com/product/index.jsp?productId=24832796

    In the case of ordering from Staples, I’d probably have it faster than from Amazon, as they always bring me packages the next morning. I’d rather buy direct though and wait the extra day, as I’d rather deal with Amazon if I need customer service.

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