The European branches of Aldi have been slapping the Aldi brand on other company's ereaders since 2010. Last year it was an unidentified model from an unknown Chinese company, but this year Aldi is going upscale.
Aldi Belgium is now listing an unnamed 6" ereader for 79 euros. It's going to be in stores next week, and comes with a case.
Based on the screen contents, the Aldi ereader shows every sign of being an Onyx model. It has a 6" screen, frontlight, and touchscreen.The screen resolution is not mentioned, but the listing does say that it has 4GB internal storage and a microSD card slot. There's also no mention of audio, and given the price I would not expect it.
If you get your hands on one, let me know what you find. I'm curious which Onyx model we're looking at.