Advertising is the life blood of any blog.

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Google Adwords

  • Google Adwords pays a heck of a lot less than Amazon, and it fills the several slots in the sidebar.



5 Comments on Advertising

  1. Hi,

    My name is Quintin, I manage revenue at Technorati Media. I’m just going to get to point if you don’t mind. We would like to compete with Riot and Google for placement on your site. We are very competitive and I believe we can grant you more revenue than both of them. I would like to talk to you about more in detail if possible and tell you how we are different and stand out from other networks.

    I hope to get the chance to speak with you soon.


  2. Gary Calladine // 9 May, 2016 at 11:38 am // Reply

    Good Morning Nate,

    I wanted to have a conversation with you around the programatic ads on your site and seeing if there is a chance for us to work with you. I have tried the phone number however it is coming up un recognisable, if you are free this week I would be keen to have a chat with you.

    Warmest regards

    Gary Calladine

  3. Gary Calladine // 23 May, 2016 at 4:02 am // Reply

    Hi Nate,

    Thanks for letting me know. Just wanted to give you a little more information as the site has not bee updated. As well as offering the out sourced ads ops we have a been working on a a very competitive header bidding solution.

    As you maybe aware the industry is moving in the direction of header bidding and as such we have built out a truly multiple demand platform which allows all demands to see the impression at the same time thus generating completion and hence higher rates across our publishers. With our integration we are seeing up lifts in the region of 30-45% in net advertising returns to our publishers.

    There are some massive benefits of header bidding

    1 – Increased demand and thus higher rates
    2 – Increased fill rates
    3 – Less impression wastage
    4 – Simplified ad-server setup long term
    5 – No day to day ad-server partner floor price changes
    6 – Reporting is much simpler and easier to see what revenues are on a day to day basis

    We only work with quality publishers/demand sources, we also understand that brand protection can be very important and as such we have a very strong block list and white list implication set up.

    Would this be of more interest to yourselves?



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