Local newspaper in Mass. volunteered to be next example of a failed paywall

Yes, I’m editorializing a little. The NYTimes have the story:

The Telegram & Gazette, a New York Times-owned newspaper in Worcester, Mass., said that it would begin charging readers to view some of the local news articles that appear on the paper’s Web site.

Starting on Monday, the paper will begin using a metered pay wall model that will allow readers to view 10 local news articles per month  free. Once they reach that threshold, they will be able to buy a variety of online subscriptions, ranging from a $14.95 monthly pass to a $1 day pass.

Subscribers to the paper’s print edition will not be charged any extra to read articles online.

Actually, I don’t think this will fail so much as never recoup the cost of adding the paywall. The market for those who might pay is both small and local; most are already a subscriber to the print edition. And those who are outside the local market (me for example), will never hit the 10 story limit and thus never have to pay.

That paywall was a waste of money.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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