NY Post now pursuing stupidest paywall policy ever

The screen shot below is from my iPad. That is what i see when  use Safari to visit www.NYPost.com. There’s no articles, pictures, or any type of content. All I can see is the ad for the NYPost’s iPad app.

Someone at the NY Post thought it would be a great idea to block Safari on the iPad. Instead of being readers, we’re frustrated users who will click the back button and go elsewhere. The NYPost just lost page views.

I’ve been told that the next step in this plan is to block PCs and force people to get a paper subscription. (kidding)

BTW, the app they’re pitching is not free; it costs $1.99. If someone happens to email me a link to an article, there’s no way in hell that I would pay $1.99 to see it. That’s ridiculous. What’s worse is that the app is also subscription based, so even if I payed for it I’d have to pay again.

But it gets better. They didn’t block Opera or the other browsers on the iPad. This is what I saw from Opera:

I’m sorry, but anyone who thinks this will encourage iPad users to get the app is stupid.The NY Post don’t offer much content that can’t be found elsewhere, and it’s really not hard to click on the search bar and type in a few keywords.

via scripting.com

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.


  1. Chris19 June, 2011

    Ah, there’s nothing like screwing with supply of product x in hopes of fostering demand for product y.

  2. P A Wilson19 June, 2011

    You have to wonder what drugs are in the drinking water.

    I wonder if it’s a reaction to Apple’s in app buying policy.

    Regardless, it’s not about their customer and that’s the lesson the real world businesses had to learn. I guess the virtual businesses will need to learn it rather than learn from it.

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