I've just downloaded Winning the Zero Moment of Truth, an enhanced ebook, from the Kindle Store. It's a little too late in the evening for me to want to put any work into the post, but I really do think you should go get it. It's a book on how people make decisions to buy things. It might sound boring, but it's really not. I put aside the couple fiction books I was reading so I could read this one right away.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.