Arrgh, matey. There be a market here.
The market research firm GfK have released the results of a recent survey. They polled 1 thousand internet users in France and asked about how they get their music, ebooks, and other digital content. To my surprise, streaming music actually beat out downloads by a couple percent, with most of the streamers going for free sources, instead of paid.
As for ebooks, 27% of respondents reported that they got content from pirate sites, and a significantly larger number got their content free from such public sites as Gallica Bibliothèque nationale de France (52%), with a smaller number going to retail sites like chapitre.com, Fnac, or 1001librairies.com (41%).
So nearly as many people pirate ebooks a buy them, and both segments are out weighed by the freegans. Of course, the numbers overlap, so it’s not quite correct to use the label freegan.
What do you think it would take to move people from the pirate category to the buyer? My guess would be the old trifecta of price, convenience, and availability. The numbers suggest that few people are complete pirates; they still buy stuff. If they also pirate some content then there’s probably some simple reason why. Fix it and they might become customers.
image by chrispearson72