The Amazon.cn website was updated this morning with a huge ad on the homepage. Amazon is now heavily promoting the Kindle Paperwhite, which is selling in China for 849 yuan (about $138 USD).
The Kindle Fire HD is listed at 1499 yuan (~ $244 USD) for the 16GB model and 1799 yuan (~ $293 USD) for the 32GB model. The larger KFHD 8.9 isn't listed at the moment, which is puzzling given that the tablet had passed the necessary technical certifications.
This launch also comes as little surprise given the past rumors and the hints that Amazon dropped here and there. The user manual for the Paperwhite, for example, made it clear that Amazon planned to launch that ereader in China.