Amazon’s Tablets Are Burning Up the Web, Chitaka Reports

chitakaChitaka released a short report earlier this week, and it looks like the Kindle Fire is still the most used Android tablet to show up online.

According to the report, the Kindle Fire represented about 40% of ad impressions during August 2013, with Samsung coming in second and Google’s Nexusa tablets coming in third.

The data is drawn from a 3 month survey of ad impressions on Chitaka ‘s mobile ad network in North America. This of course means that it only tracks one of the activities that tablet owners use their tablets for and as a result this doesn’t give a clear picture of market share, but the data does present strong evidence that the Kindle Fire is outselling tablets made by Samsung and Google – in this one market, at least.


But browsing the web is just activity, and if past Flurry reports are accurate then it is also the least common activity for Android tablet owners. They’re much more likely to be in the Facebook app or to play games than to browse the web.

And as you can see from the graph, this report only covers tablets and not Android smartphones, where Samsung dominates.

Nate Hoffelder

View posts by Nate Hoffelder
Nate Hoffelder is the founder and editor of The Digital Reader. He has been blogging about indie authors since 2010 while learning new tech skills weekly. He fixes author sites, and shares what he learns on The Digital Reader's blog. In his spare time, he fosters dogs for A Forever Home, a local rescue group.

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